Demo

Online Directories Manager

Confie
Dallas, TX Remote Full Time
POSTED ON 1/21/2025
AVAILABLE BEFORE 4/7/2025

Pay Range :

  • 90000 - $95000 / year

Our Perks :

  • Generous PTO plans, sick pay and health benefits
  • Annual bonus based on employment standing
  • Work from home and hybrid model employment
  • Confie Enablement Fund / Scholarship Program
  • I-Care Recognition Program
  • Corporate Social Responsibility Program
  • Diversity, Equity and Inclusion Initiatives
  • Confie Hub and Discount Programs (Gym Membership)
  • Purpose

    Oversee digital listings and enhance our brand's visibility and customer engagement nationwide. Collaborate closely with cross-functional teams to optimize directory listings, aligning with SEO best practices to drive impressions and calls to our 1,200 offices. A pivotal role in our digital marketing strategy involves the monitoring and analysis of online reputation metrics and delivering actionable insights to stakeholders

    Essential Duties & Responsibilities

    Online Directory Management

  • Manage daily operations of online directories with a focus on optimizing listings for increased visibility, particularly within Google's ecosystem
  • Recommend enhancements to increase calls and in-person (walk-in) visits by customers and prospective customers to local offices
  • Analyze and report on directory performance metrics by brand, state, and category to inform marketing strategy and decision-making
  • Collaboration with Third-Party Partners

  • Serve as the main liaison with third-party directory vendors (e.g. SOCi, Yelp) to assess account performance, handle support tickets, and gather updates on directory network changes
  • Reputation Monitoring & Reporting

  • Track and report regularly on reputation management metrics, including sentiment analysis, review volume, and social media engagement
  • Prepare and present weekly updates and reports on directory and reputation performance, highlighting trends and areas for improvement to stakeholders
  • Cross-Functional Collaboration

  • Act as the primary contact for directory-related issues, working with departments on location management during store openings, closures, relocations, and acquisitions
  • Partner with the internal data team to manage and maintain API connections between internal systems and third-party directory vendors
  • Administrative Support

  • Conduct data cleanup, troubleshoot issues, and provide reporting assistance to retail teams as necessary
  • Qualifications and Education Requirements

    Bachelor's degree in Marketing, Communications, or a related field

    Minimum of 3 years of experience in online reputation management or similar focus areas, ideally in the financial services, insurance, or relevant retail sectors

    Proven expertise in reputation management and digital marketing, including SEO, SEM, Social Media, and / or Ratings & Reviews Management

    Proficiency with reputation management tools (experience with SOCi is a plus)

    Experience with CRM systems or similar database platforms (e.g. Salesforce) as an experienced user or power user

    Strong analytical skills with the ability to interpret complex data sets

    Excellent communication skills, with experience presenting clear, concise insights

    High level of organization and attention to detail

    Preferred Skills

    Certification in social media or digital marketing is preferred

    Other Duties

    This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice

    Salary : $90,000 - $95,000

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