What are the responsibilities and job description for the Senior SEO Analyst position at Confie?
Our Company!
Confie and its family of companies - Freeway, BlueFire & others - is one of the top 5 insurance brokers in the United States. We have successfully acquired and integrated over 100 acquisitions since 2008, which defines our credibility! Confie is a builder of companies, every single agency we’ve acquired, we’ve grown. We are proactively looking for bright, talented, and motivated individuals who are goal oriented and excited for career advancement. Be part of this amazing journey and take your career and income potential to new heights! Come Grow With Us!
The Role!
- Integrity- We maintain the highest standard of ethical behavior, and do the right thing for the customers and employees.
- Commitment- We strive to provide value to our customers, our employees and our company.
- Accountability- We hold ourselves to the highest standards of accountability in all our actions.
- Respect- We are always mindful to respect our customers, ourselves and each other.
- Excellence- We focus on going the extra mile to exceed expectations.
What Will You Do?
The Role:
- Leadership role in the planning, implementation, and management of SEO strategy for Confie’s consumer and B2B website properties (including national leader FreewayInsurance.com).
- Perform keyword research in coordination with business needs to optimize existing content and uncover new opportunities.
- Review and adjust existing guidelines and briefs for copywriters
- Evaluate and establish link building strategy. Perform on-page SEO optimization for new and existing pages (title tags, meta description, keyword density, internal links, page size, schema, W3C compliance, etc.).
- Continuously monitor website traffic and rankings using Google Analytics, Search Console, SEMRush or similar tools to provide insights, and recommend and take actions.
- Run technical audits and provide recommendations to development team (error reports, schema issues, canonical tags, site speed, broken links, etc.).
- Analyze competitor sites and provide areas of opportunity.
- Lead internal SEO projects across team members and outside agencies.
- Collaborate with content, development, and business teams.
The Perfect Match!
The Perfect Match:
- BA/BS degree required or equivalent experience.
- 3 years of search marketing experience managing multiple brands/sites
- 3 years of SEO on-page Optimization with strong content/technical SEO knowledge
- Experience with local SEO optimization (local pages, geo-modified content, GBP, listing, etc.)
- Expert in SEO best practices including latest changes. Advanced understanding of technical SEO.
- Advanced experience with SEO tools: Google Analytics, Search Console, and SEO platforms (SEMRush, Ahrefs, Advanced Web Ranking, SEOmoz or similar)
- External inbound link implementation experience
- High-level proficiency in Microsoft Office, particularly Excel and PowerPoint
- Understanding of website programming language (HTML, CSS, Javascript)
- Ability to multitask; strong problem solving skills
- Excellent communication and organization skills, and a great team-oriented attitude
- Preferred but not required: Bilingual (Spanish) and experience with Spanish-language SEO in USA
