What are the responsibilities and job description for the Marketing & Lead Generation Specialist position at Confires Fire Protection Service, LLC?
Marketing & Lead Generation Specialist
About the Company
Confires Fire Protection Service, LLC is a leader in the industry for providing fire protection services throughout New Jersey, Delaware and Philadelphia. Confires is based in South Plainfield, NJ, and has an excellent team that are responsible for delivering exceptional service to our customers for their fire system inspection, repairs and installation. We perform mandated inspections and repairs to fire alarm systems, automatic sprinkler systems, special hazard suppression systems, restaurant kitchen fire suppression systems, fire extinguishers and emergency/exit lights. The company is continually growing through its internal sales and marketing activities, strong reputation and business acquisitions. Visit our website to learn more about us, www.confires.com
About the Opportunity
Confires Fire Protection Service, LLC is currently seeking an experienced Email Marketing & Lead Generation Specialist to develop and execute targeted campaigns that engage prospects, nurture leads, and support our sales team. This role requires expertise in HubSpot email marketing, Salesforce workflows, and lead qualification strategies to ensure a steady pipeline of high-quality prospects.
Job Duties
Email Marketing & Campaign Management
- Develop, execute, and optimize email marketing campaigns using HubSpot to generate and nurture leads.
- Create segmented lists and personalized email sequences to improve engagement and conversion rates.
- A/B test subject lines, email copy, and CTAs to drive performance improvements.
- Monitor email analytics (open rates, CTRs, conversions) and adjust strategies accordingly.
Lead Generation & Nurturing
- Research, identify, and qualify potential leads through digital channels, CRM tools, and inbound strategies.
- Work closely with the sales team to optimize lead scoring and handoff processes.
- Implement automation workflows in HubSpot and Salesforce to streamline lead nurturing.
- Develop and execute lead magnet strategies (webinars, whitepapers, gated content) to attract prospects.
CRM & Reporting
- Maintain and optimize Salesforce workflows to improve sales efficiency.
- Ensure lead data is accurate and up to date in Salesforce and HubSpot.
- Generate reports on campaign performance, lead conversion rates, and overall pipeline health.
Qualifications
Required Qualifications
- 3 years of experience in email marketing, lead generation, or demand generation
- Proficiency in HubSpot (email automation, sequences, segmentation)
- Experience with Salesforce (lead tracking, workflows, reporting)
- Strong understanding of B2B marketing, lead nurturing, and conversion strategies
- Analytical mindset with experience using Google Analytics, HubSpot analytics, or similar tools
- Excellent copywriting skills for crafting engaging email campaigns
- Ability to collaborate with sales teams and align marketing efforts to revenue goals
Preferred Qualifications
- Experience in fire protection or B2B service industries (optional)
- Knowledge of SEO, PPC, LinkedIn outreach, or content marketing
- Familiarity with Zapier, LinkedIn Sales Navigator, or other automation tools
Compensation
- This is a salaried position - $65k-$85k
- Quarterly bonus opportunities
Benefits
- 401K with a company match
- Medical, Dental and Vision Insurance
- Company paid Short Term Disability
- Company paid Long Term Disability
- Company paid Life and AD&D insurance
- Pre-tax accounts for health and dependent care
- Aflac
- Vacation and Personal time
- Paid holidays
- Tuition Reimbursement
*Confires Fire Protection Service, LLC is firmly committed to Equal Employment Opportunity (EEO) and prohibits employment discrimination for employees and applicants based on his or her age, race, color, pregnancy, gender, gender identity, sexual orientation, national origin, religion, marital status, citizenship, or because he or she is an individual with a disability, protected veteran or other status protected by federal, state, and local laws.
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Salary : $65,000 - $85,000
