What are the responsibilities and job description for the Field Marketing Manager (South Florida) position at Congo Brands?
Our Company:
Congo Brands is at the epicenter of where consumer demand meets product development. Through brand partnerships with lead influencers, we are afforded an inside look at what consumers truly desire. E-commerce becomes the laboratory for consumer feedback and serves as a data pool for future retail endeavors. Congo Brands is a health and wellness brand that sells supplements, fitness snacks, hydration drinks, energy drinks, and more through ecommerce and retail partnerships. Congo Brands houses some of the World’s most noted brands including Alani Nu, Prime Hydration, Prime Energy, and 3D Energy only to include more in the coming years. Congo Brands is on pace to become one of the World’s most noted consumer product brand companies, with revenue growth increasing exponentially year over year. Congo Brand’s goal is to be the go-to ‘Better for You Brand’ for everything from nutritional supplements, energy drinks, snacks and much more.
The Role:
The Field Marketing Manager (FMM) is the critical first line manager responsible for implementing Alani Nu / PRIME's field marketing program in a specific market. The FMM is responsible for approximately four (4) Field Marketing Ambassadors in each market, and is accountable for all facets of their management, including recruiting, on-boarding, planning, motivation and day-to-day administration. In addition, the FMM also provides oversight of the market’s collegiate ambassador program and support of relevant, local market event opportunities.
The goal of the FMM is to build brand awareness, drive trial, and increase product usage in the home market. This is done primarily by ensuring a fun, fully mobile and available team of FMA’s who deliver our premium product to consumer during key moments-of-need:
Right Time, Right People, Right Situation.
This role will encompass South Florida.
Key Responsibilities:
Key Performance Results & Deliverables (What does success look like):
- Drive product trial and awareness with an emphasis on the female consumer by maintaining a fun, focused and effective Alani Nu and PRIME Sampling Program
- Build & maintain a team of FMAs that is representative of the brand personality and profile, while delivering against the FMAs Performance expectations
- Ensure that the team is motivated, knowledgeable about the brand and empowered to deliver on our sampling strategies
- Leverage all resources available (market knowledge & expertise, gatekeepers, influencers, sales team members, etc.) to plan for optimal missions
- Focus on creating missions based on market opportunity vs FMA availability
- Successful implementation and management of reporting process
- Consistent sharing of best practices and successes (through appropriate channels) to both local market and program leadership
- Effectively leverage the brand on select college campuses & local event opportunities
Education and Experience:
- 3-5 years of beverage field marketing management experience with direct oversight of a team
- Collegiate: Two-year degree preferred
- Strong relationship building skills
- Exemplary motivation skills and ability to cultivate team environment
- Charismatic and outgoing personality
- Existing local market knowledge preferred
- Creative mind with track record of innovation and initiative in past work experience / extra-curricular activities
- Ability to cultivate a team environment
- Strong understanding of the local market’s collegiate landscape
- Experience with field marketing highly preferred.
Essential Duties/ Functions:
- Full ownership of designated territories
- Travels 50-60% based on market territory
- A reliable means of transportation and a valid driver’s license that is not expired, suspended, or revoked, as demonstrated with a MVR
- Maintain a pulse on the local market’s activation opportunities
- Exceptional communication skills, including presenting and training abilities
- Strong planning and project management competencies
- Ability to work extended hours on weekends• Must be proficient with relevant computer software and communication tools
- Flexible: You understand that this is not a typical 9-5 job. Things can & will change
- Track & maintain product inventory, accept deliveries, and market oversight of resources
- Regular physical activity may be required, e.g., setting up infrastructure, comfortably lift up to 75 lbs
Benefits:
- Competitive Salary
- Health Benefits: Medical, Dental, Vision, Life Insurance, Disability, HSA / FSA / Dependent Care FSA
- 3 weeks PTO 8 paid holidays
- Parental leave
- 401(k) plan with employer match
- Monthly cell phone stipend
- Free product
AND MUCH MORE!
#PRIME
Congo Brands, LLC. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
