What are the responsibilities and job description for the Marketing Manager Job at Congressional Federal in Oakton position at Congressional Federal?
About the Role
Congressional Federal Credit Union is seeking a data-driven and results-oriented Marketing Manager to drive membership growth, deepen member engagement, and optimize marketing operations. This role is responsible for developing and executing marketing strategies that attract new members, increase product adoption, and strengthen member relationships.
The Marketing Manager will oversee marketing campaigns, digital engagement initiatives, and operational efficiencies to ensure alignment with our business objectives. This role will work closely with the Brand Experience Manager to ensure that marketing efforts align with the overall brand strategy while focusing primarily on growth, engagement, and campaign execution.
Where you will have an impact
Collaboration & Leadership
- Manage direct reports, including hiring, training, and performance management.
- Provide leadership, direction, and coaching to ensure team member effectiveness and professional development.
- Assign responsibilities, monitor performance, and conduct regular performance evaluations.
- Ensure marketing team members comply with all regulatory and compliance requirements related to marketing communications and member outreach.
- Work closely with the Brand Experience Manager to ensure marketing initiatives align with brand strategy while focusing on member acquisition and engagement.
- Partner with internal teams, including Lending, Digital Experience, and Member Support, to align marketing efforts with business objectives.
- Manage relationships with external vendors, agencies, and partners to support marketing initiatives.
Growth & Member Engagement
Marketing Operations & Campaign Execution
Salesforce & Marketing Technology Integration
Professional Development Requirement
To ensure success in this role, the Marketing Manager will be required to obtain relevant Salesforce Marketing Cloud certifications within the first year of employment. These certifications will be determined based on evolving needs of the credit union and industry best practices.
What You Bring to the Table :
Qualifications and Skills required
Why Join Us?
Compensation - Our goal is to ensure you have a competitive base salary. That's why we regularly review the market value of jobs and make adjustments, as needed.
Performance and Recognition - You are rewarded for achieving success by merit increases and incentive programs; this position is incentive eligible based on achieving certain targets.
Benefits - We offer a wide array of benefits including medical, dental, vision, short-term and long-term disability, and life insurance, along with a robust retirement program that includes an employer match 401K contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program and employee wellness.
Work-Life Balance - You will also be eligible for paid vacation of 15 days and 10 days of paid sick leave on an annual basis.
Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
