Associate Product Manager - Power

We are seeking an experienced medical device Associate Product Manager who will have responsibility for the growth of Hall Power market segment in the US Orthopedics market.

In this critical position, you will support global upstream responsibility for product development and downstream responsibility in the U. S. Your primary focus will be partnering with your manager in driving the growth of your portfolio in the US market. Close collaboration with your business partners across the organization is essential.

Your day-to-day activities in this role will include but are not limited to developing and refining a robust marketing funnel which builds customer awareness and drives them into the sales funnel, sales training content creation, supporting surgeon and customer education for products and procedures, day to day sales support, product life cycle (PLM) management, and market data collection & analysis. You should have a clear understanding of marketing principles, strong project management skills, and excellent communication skills.

CONMED is a leader in medical technology. We empower healthcare providers worldwide to deliver exceptional outcomes for patients. If you are committed to making a difference and delivering exceptional results, you'll find a group of people here that shares your passion for meaningful work. You'll be supported by a leadership team that promotes engagement through professional development, new challenges and growth opportunities over the course of your career. Come inspire us through your dedication, creativity and exceptional performance - we'll do the same for you!

What You'll Do:

US Commercial Marketing

• Execute activities to maintain a robust marketing funnel which increases customer awareness of your product area. Use defined metrics to track the creation of sales opportunities and won/lost results in our CRM platform. Refine marketing activities through this learning.
• Partner with the Corporate Marketing Communications team to execute digital marketing campaigns. Evaluate the effectiveness of such programs and drive improvements.
• Create promotional, educational, clinical and other support programs and materials to grow existing and newly launched products.
• Partner with Sales and Finance team members to implement pricing/financial programs & promotions for new and existing products to meet corporate financial goals.
• Partner with Sales leaders and Health Care Systems managers to execute IDN conversion efforts for the Hall Power portfolio. Support GPO & IDN RFP’s through competitive pricing analysis and competitive cross reference support.
• Develop and update competitive intelligence and establish product positioning, sales force training and education that incorporates competitive intelligence.
• Align and support cross functional teams including R&D, S&OP, Quality, Regulatory, Customer Experience, and Manufacturing to drive commercial success of the assigned portfolio.
• On occasion will work with surgeons and sales representatives in operating room environment to support and promote CONMED’s products
• Attends major conventions to meet with both external and internal stakeholders
• Responsible for management of assigned expenses within budget

Global Upstream Responsibilities

• Core team member for NPD supporting the marketing deliverables as defined by external regulatory bodies such as FDA, Notified Body etc.
• Analyze market research data to understand trends, market changes, unmet needs to develop recommendations to identify strategies and tactics for growth of the Hall Power portfolio as well as develop a multigenerational product pipeline.
• Support Product Portfolio optimization activities for your product area.

What You'll Bring:

• BS in Marketing or Business administration preferred.
• 2 years related experience in successful marketing and sales roles in the medical device industry
• Experience in the specific market segment is preferred.
• Understanding of basic digital marketing principles and tools.
• Experience using a CRM system (ie Salesforce) is preferred.
• High level of personal responsibility and ownership.
• Creative problem-solving skills.
• Ability to lead and contribute to interdisciplinary teams with demonstrated results.
• Proven ability to execute projects within timeline and budget.
• Demonstrated strong organizational and communication skills.
• Demonstrated ability to build relationships.
• Must have working knowledge of Microsoft Office including Word, Excel and PowerPoint.
• Travel requirements dependent on location; Largo area 30%, Remote 40% .

Requirements:

• Must be fully vaccinated and proof of a COVID-19 vaccine before your start date.
• Ability to meet with customers at hospitals and to be a member of a credentialing agency.

*Note: This position is not eligible for employer-visa sponsorship

Disclosure as required by applicable law, the annual salary range for this position is $69,000.00 - $107,460.00. The actual compensation may vary based on geographic location, work experience, education and skill level. The salary range is CONMED’s good faith belief at the time of this posting.