Marketing Technology Manager

About ConnectPay

ConnectPay is a fast paced, fast growing B2B brand providing connected payroll services to small businesses throughout the United States. ConnectPay provides core payroll services and either provides or coordinates with existing providers of ancillary services such as workers compensation and HR services and benefits.

At ConnectPay, our employees are our greatest asset. We foster a supportive, collaborative environment that values innovative thinking and professional growth. Our team is empowered with the resources, tools, and autonomy they need to drive success for our clients and themselves. Every role contributes to building a streamlined, reliable payroll experience for our clients, all while upholding our core values of integrity, excellence, and client-centered service in everything we do.

Job Summary

ConnectPay is seeking a strategic-minded, hands-on marketing technologist who will contribute to implementing, managing, and optimizing its marketing technology stack in support of the organization’s marketing initiatives. Reporting to the head of Marketing, this individual will work closely with the larger marketing team and collaborate closely with team members across the organization, including the sales and product teams.

The role of the Marketing Technology Manager is to ensure that technology infrastructure across the stack is fully functional and optimized to support marketing efforts efficiently and effectively. To achieve this, this individual must have working knowledge of core technologies, including the organization’s CDP (Twilio Segment), the CRM and marketing automation platform (ZOHO), as well as ancillary integrations (currently Pearl Diver for data augmentation and Unbounce for landing page deployment and A / B testing). The individual must also be familiar with core data warehouse capabilities and their relationship to the overall marketing stack.

The ideal candidate will have experience with proactively identifying and recommending new technology products needed to achieve objectives. Working knowledge of current AI capabilities is a plus. In addition, familiarity with WordPress and site hosting environments is necessary. This individual will also be responsible for technologies needed for tracking, reporting, analytics, and channel attribution.

Key Responsibilities :

Lead implementation and manage marketing technology stack solutions such as CDPs, CRM systems, and marketing automation tools to support all marketing efforts.

Troubleshoot and resolve technical issues related to marketing tools in conjunction with other in-house experts within the Product or Development organizations with minimal disruption to campaign execution.

Complete segmentation and use the CDP to mine and execute against segments, including identifying relationships between end-state clients and centers of influence (CPAs, Benefit Providers).

Integrate and manage data from third-party providers or ancillary stack components (Pearl Diver, Data Axel, ZoomInfo, etc.).

Recommend and use tool technology to configure and optimize automated workflows and data orchestration.

Oversee marketing technology stack management, ensuring data quality, compliance, and data cleansing initiatives to maintain data health.

Regularly monitor marketing initiatives for automation accuracy and perform quality assurance on client / prospect-facing initiatives.

Identify and execute analytic initiatives to predict and measure performance outputs and accurately report channel attribution and marketing contribution to revenue and retention, as well as efficiencies demonstrated through cost per lead, cost per acquired customer, and annual revenue retention for the organization.

Qualifications :

5 years of experience managing the marketing stack infrastructure for digital marketing initiatives, demand generation, and lead nurturing. B2B SaaS experience preferred.

Bachelor’s degree in marketing, advertising, communications, information technology, Computer Science or equivalent with a heavy emphasis on data, software, and hardware-oriented degrees.

Demonstrated experience at a mid-to-large scale B2B company.

Highly analytical mindset and attention to detail.

Self-motivated with the ability to juggle multiple and often competing project demands with the skillset to aid in prioritizing and ordering tasks.

Experience leveraging data management in decision-making regarding strategy, platforms, and use of technology.

Proven experience working cross-functionally and with outside vendors.

Experience with Twilio Segment or similar CDP, ZOHO, or similar CRM / marketing automation tools, experience with UnBounce, WordPress, and third-party hosting providers, and data purchase and augmentation tools and providers

E-VERIFY

In compliance with federal law requiring employers to verify new employees' U.S. employment eligibility, ConnectPay participates in E-Verify . To learn more about your right to work : English Version or Spanish Version.

ConnectPay offers Blue Cross Blue Shield Health Benefits.