What are the responsibilities and job description for the Digital Marketing Specialist position at Conner Industries Inc.?
Digital Marketing Specialist
Corporate Office - Fort Worth, TX (hybrid)
Pay Range $45,000-$55,000/yr DOE
COMPANY
Conner Industries, Inc. is a rapidly growing manufacturer and distributor of custom wood products and packaging. With an outstanding reputation, and nearly 40 years as an industry leader, we operate 17 manufacturing facilities in the U.S. and currently sit at #2 in the U.S. for market share. Best of all, we are growing!
KEY JOB RESPONSIBILITIES
We are looking for a digital marketing specialist who will work closely with the Marketing Director and play a pivotal role in growing our brand awareness, lead generation, and video content. A successful candidate will have strong video creation skills, good writing skills, outstanding attention to detail, exceptional communication skills, a willingness to learn, and a team player mindset. This is a hybrid position, offering both onsite and remote flexibility, as well as the opportunity to build your marketing skills and grow with our company.
- Assist with the planning, implementation, and monitoring of marketing plans, campaigns, and initiatives.
- Be hands-on with creating corporate, product, and short social media videos.
- Create compelling and useful content for website, social media, and sales collateral materials to support marketing and sales objectives.
- Plan, execute, and monitor social media campaigns, and track performance against goals.
- Assist in creating visual assets that are on-brand and engaging.
- Assist in identifying new lead generation opportunities.
- Cross-functionally support sales team, manufacturing facilities, and corporate initiatives.
QUALIFICATIONS, EDUCATION & EXPERIENCE
- BA/BS Undergraduate degree – Business or Marketing degree preferred, but not required.
- 2 years marketing experience preferred – B2B preferred, but not required.
- Must have video creation capabilities – Adobe Premier Pro and Canva.
- Must have strong written and verbal communication skills.
- Experience creating website content, blogs, and sales materials.
- Strong understanding of social media channels, content development, and social analysis.
- Experience creating successful content across digital and social media platforms, including LinkedIn, Facebook, Instagram, Twitter, and YouTube.
- Experience with Microsoft Office Products.
- Experience with the Adobe Suite of products, specifically Photoshop and InDesign a plus.
- Must be self-starter, highly organized, motivated, and solution oriented.
- Candidates may be required to provide video and social media samples.
- Must be willing to learn new marketing skills, best practices, and strategies.
OTHER DUTIES
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change.
EEO Statement
Conner Industries provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Conner Industries complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation, and training.
As permitted by state law, applicants being considered for positions with the following responsibilities: CDL Drivers, Forklift Operators, Sales, Maintenance, Management, and all Corporate positions, must pass a drug and alcohol test, done through an outside vendor, Quest Diagnostics, before beginning work in that position. Refusal to submit to testing will result in disqualification for the desired position.
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k)
- Life Insurance
- Paid Time Off
- 8 Company Paid Holidays
- Short Term & Long Term Disability
- Tuition Reimbursement Program
- Training & Development
- Salary Dependent Upon Experience
Salary : $45,000 - $55,000
