Demo

Sr. Performance Marketing Analyst (I, II)

Connexity, Inc.
Santa Monica, CA Full Time
POSTED ON 1/20/2025
AVAILABLE BEFORE 4/17/2025

Are you an entrepreneurial minded and business savvy Analyst? Do you want to work for a company that has an award-winning culture, modern technology products, and distinguished clients (Enterprise Retailers & Publishers), and is in growth mode? Does problem-solving in a dynamic, fast-paced environment describe your preference? Do you enjoy mentoring and influencing others, and being part of a collaborative team? If you answered, "Yes," to all of the above, then we want to hear from you.

Please read the following job description thoroughly to ensure you are the right fit for this role before applying.

As a Sr. Performance Marketing Analyst (I, II) on our Traffic Acquisition and Analytics Team, you’ll dive deep into big data to extract, analyze, and report on findings that drive growth for Connexity, Inc. and our clients. You’ll monitor and optimize sales performance on high-growth channels (Social, Search, Native, etc.), identify opportunities and risks for growth, and present and execute on recommendations for improving the overall health of our retail performance marketing network. You'll contribute on both the supply (customer acquisition channels) and demand (managing strategic retailers) sides of the business.

About Us :

Connexity is a performance-marketing technology company whose core purpose for 25 years is to help online retailers find new customers and drive sales at a cost that meets ROI objectives. As the leading independent source of new customers and sales for online retailers, we manage the complexities of a wide range of customer acquisition channels on behalf of thousands of retailers, with 20 years of proven success in the US and in Europe. We connect over 60,000 publishers to 50,000 retailers around the world, generating $2.5 m of sales every day!

Responsibilities

Analytics

  • Allocation of time : 40%
  • Produce and report on business unit metrics relevant to traffic, monetization, and conversion quality
  • Formulate hypotheses that can be tested, measured, and reported on to a larger audience
  • Support business initiatives by identifying key trends in big data that can drive growth for the business
  • Validate data integrity in all analyses performed

Operations & Execution

  • Allocation of time : 40%
  • Manage day-to-day operations of high-impact marketing campaigns, focusing on both supply (customer acquisition on paid traffic channels) and demand (performance management of strategic retailers)
  • Monitor daily and intraday vital signs of business units owned and ensure performance tracks to expectations
  • Manage the quality of inbound and outbound traffic and optimize toward business targets daily
  • Partner with multi-disciplinary teams to identify and resolve business short-falls and build upon wins
  • Act as internal and external source expert for accounts & business unit(s) managed
  • Strategy & Innovation

  • Allocation of time : 10%
  • Produce and present executive reports that provide recommendations to drive high-level decision-making
  • Lead projects and pitch ideas for products / processes that enhance operational effectiveness
  • Develop project and product roadmaps that support the growth of business units owned
  • Remain current on professional and industry developments directly impacting area of responsibility
  • Leadership & Team Development

  • Allocation of time : 10%
  • Play a key role in mentoring and guiding the professional development of junior-level analysts
  • Participate in hiring process when applicable (define role, evaluate resumes, screen, hire)
  • Develop training protocol and onboard new hires to be operationally effective within three months
  • Supervise mentees’ daily activities against goals and provide them with frequent feedback for growth
  • Demonstrate ability to maximize mentee performance and contribution to the team
  • Minimum Requirements :

  • 5 years of experience in a data analytical role; 3 years of experience managing paid digital marketing campaigns
  • Performance marketing / direct response advertising experience required
  • BS / BA Degree in business, economics, mathematics, computer science, or statistics preferred
  • Ability to transform complex facts and figures into plain English that can be easily understood
  • Keen attention to detail, financial responsibility, and strong organizational skills
  • Adept at compiling accurate reports and presenting analytical findings in a clear, concise manner
  • Excellent communication skills
  • Strong working knowledge of Excel and capacity to work with technical systems and teams
  • Adaptable and resourceful self-starter with the inquisitiveness and hunger for optimization and problem-solving
  • Headquartered in Santa Monica, the company operates sites and business services in the US, UK, EMEA, and APAC. We offer top benefits including equity, career growth, flexible time off, casual work environment, competitive comp, and much more!

  • Health Care Plans (Medical, Dental & Vision)
  • Retirement Plan (401k Matching)
  • Life Insurance (Basic, Voluntary & AD&D), LTD & STD
  • Paid Leave Benefits (Maternity, Paternity & Medical)
  • Learning & Development Program (educational tool)
  • Flexible work schedules
  • Free Food & Snacks
  • Wellness Resources
  • Equity
  • We are committed to providing a culture at Connexity that supports the diversity, equity and inclusion of our most valuable asset, our people. We encourage individuality and are driven to represent a workplace that celebrates our differences, and provides opportunities equally across gender, race, religion, sexual orientation, and all other demographics. Our actions across Education, Recruitment, Retention, and Volunteering reflect our core company values and remind us that we’re all in this together to drive positive change in our industry.

    Our preference is to have this position in office 1 day / week working in our Santa Monica office : 2120 Colorado Ave, Santa Monica, CA 90404. However, we are open to 100% remote in the following states : CA, CT, CO, FL, NJ, NV, NY, TX, and WA.

    The pay range for this position is $105K- $135K. The pay offered may vary depending on several factors such as job-related knowledge, skills, and experience. Compensation packages include a variety of perks such as equity, competitive 401(k) match, rich benefits, etc.

    J-18808-Ljbffr

    Salary : $105,000 - $135,000

    If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
    Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

    What is the career path for a Sr. Performance Marketing Analyst (I, II)?

    Sign up to receive alerts about other jobs on the Sr. Performance Marketing Analyst (I, II) career path by checking the boxes next to the positions that interest you.
    Income Estimation: 
    $119,187 - $158,016
    Income Estimation: 
    $168,541 - $230,379
    Income Estimation: 
    $113,170 - $152,774
    Income Estimation: 
    $114,324 - $149,093
    Income Estimation: 
    $59,614 - $73,808
    Income Estimation: 
    $70,759 - $87,772
    Income Estimation: 
    $113,170 - $152,774
    Income Estimation: 
    $70,759 - $87,772
    Income Estimation: 
    $90,951 - $114,963
    Income Estimation: 
    $113,170 - $152,774
    Income Estimation: 
    $157,723 - $200,778
    Income Estimation: 
    $226,710 - $270,085
    View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

    Job openings at Connexity, Inc.

    Connexity, Inc.
    Hired Organization Address Seattle, WA Full Time
    Connexity, a Taboola company is a performance-marketing technology company whose core purpose for 25 years is to help on...
    Connexity, Inc.
    Hired Organization Address Los Angeles, CA Full Time
    Employer Industry : Performance Marketing Technology Scroll down to find the complete details of the job offer, includin...

    Not the job you're looking for? Here are some other Sr. Performance Marketing Analyst (I, II) jobs in the Santa Monica, CA area that may be a better fit.

    AI Assistant is available now!

    Feel free to start your new journey!