What are the responsibilities and job description for the Senior Marketing Manager position at Consolidated Analytics?
with a strong background in digital marketing, graphic design, and strategic planning to drive brand awareness, lead generation, and customer engagement. This role requires a creative and analytical leader who can structure compelling marketing campaigns, oversee digital channels, and develop visually impactful content. You will collaborate closely with cross-functional teams to execute innovative marketing strategies that align with business goals.
Key Responsibilities
Strategic Marketing & Campaign Management
Key Responsibilities
Strategic Marketing & Campaign Management
- Develop and execute data-driven digital marketing strategies that support the business and drive growth.
- Lead multi-channel marketing campaigns across digital platforms, including social media, email, paid advertising, and content marketing.
- Establish KPIs, monitor campaign performance, and adjust strategies to optimize ROI.
- Work closely with sales team to ensure cohesive messaging and campaign alignment.
- Oversee SEO, PPC, email marketing, and social media strategies to maximize engagement and conversion.
- Drive content marketing initiatives, ensuring high-quality, engaging, and brand-aligned messaging.
- Lead the development of digital marketing assets, including landing pages, blog posts, and interactive media.
- Oversee and contribute to the creation of visually compelling designs ensuring brand consistency.
- Manage and enhance the company's visual identity and branding through effective design.
- Direct and collaborate with internal designers, freelancers, and creative agencies.
- Develop engaging graphics for ads, social media, presentations, and promotional materials.
- Collaborate with internal departments to align marketing initiatives with business objectives.
- Present marketing plans, campaign performance, and strategic insights to leadership.
- 5 years of experience in digital marketing, graphic design, and strategic marketing.
- Expertise in SEO, SEM, social media advertising, email marketing, and content marketing.
- Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.
- Strong knowledge of Google Analytics, Google Ads, Meta Business Suite, and marketing automation.
- Experience in web design principles, UX/UI, and branding.
- Strong analytical skills with the ability to interpret data and drive decision-making.
- Exceptional project management and leadership abilities to oversee multiple initiatives.
- Experience with CRM platforms such as HubSpot, Salesforce, or Zendesk Sell.
- Background in B2B or B2C marketing within Mortgage industry.
- Knowledge of video production and motion graphics is a plus.
- Experience in e-commerce or SaaS marketing is an advantage.
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Life & Disability Insurances
