Marketing Operations Manager - SFMC

Join us.

We deliver success for our customers and our people. Your work here empowers and enables small businesses and nonprofits to follow their passion, build strong customer relationships, and grow their business. Within Constant Contact, we’re bonded by a mission to help small businesses succeed and values of flexibility, inclusion, challenging ourselves, and doing the right thing

Constant Contact is seeking a Marketing Operations Manager - Campaign Operations to lead the strategy, execution, and optimization of marketing campaigns within the Salesforce Marketing Cloud (SFMC). This hands-on role focuses on driving operational excellence and delivering impactful marketing initiatives across domestic, regional, and international markets.

The ideal candidate combines technical expertise with strategic marketing thinking and has a proven ability to navigate complex workflows while maintaining exceptional attention to detail. Experience with Salesforce Marketing Cloud (SFMC), HTML, SQL, and AMP Script is critical, and SFMC Certification is preferred and highly desired.

What You’ll Do:

Campaign Execution and Optimization:

• Lead the operational execution of marketing campaigns in Salesforce Marketing Cloud (SFMC), supporting CTCT cross-functional marketing teams ensuring best practices for segmentation, personalization, and performance tracking.
• Drive optimization initiatives, including contact data cleansing, audience segmentation, and governance strategies.
• Leverage AI-driven tools and advanced marketing technologies to enhance and optimize campaign performance and scalability.

Domestic, Regional, and International Market Alignment:

• Partner with Cross Functional Marketing Teams to develop and manage marketing campaigns tailored for domestic, regional, and international markets (e.g., UK, Australia, Canada).
• Understand compliance with regional and international regulations, including GDPR. DMA, CCPA and other data privacy standards.
• Align localized campaign operations strategies with corporate objectives, ensuring consistency and effectiveness across all markets.

Process and Workflow Management:

• Streamline workflows, including project intake processes and Jira integration, to enhance campaign efficiency.
• Oversee campaign calendars and approval workflows, ensuring alignment with organizational goals and timelines.

Team Collaboration and Training:

• Deliver comprehensive SFMC training to internal teams, enhancing platform adoption and operational excellence.
• Collaborate with cross-functional teams to ensure campaigns align with corporate objectives and support both regional and international growth strategies.

Salesforce Ecosystem:

• Leverage knowledge of the Salesforce Ecosystem, including Sales Cloud, Service Cloud, and MC Connect, to optimize data flows and campaign execution.
• Integrate AI-driven features within the Salesforce platform to drive customer engagement and campaign effectiveness.
  

Who You Are:Education and Experience:

• Bachelor’s degree or equivalent in Marketing, Business, or a related field.
• 5 years of experience in marketing operations with a focus on campaign execution, automation, and both domestic and international marketing strategies.
• Strong preference for candidates who are Salesforce Marketing Cloud Certified.

Technical Skills:

• Proficiency in Salesforce Marketing Cloud and familiarity with the Salesforce Ecosystem, including Sales Cloud, Service Cloud, and MC Connect.
• Knowledge of data governance, audience segmentation, and campaign analytics.
• Experience with HTML, SQL, and AMP Script is critical.

Collaboration and Project Management:

• Strong organizational skills with the ability to manage cross-functional workflows effectively.
• Experience supporting domestic, regional, and international marketing initiatives and aligning strategies with growth objectives.

Why This Role is Important:

This position is essential to scaling Constant Contact’s marketing operations and enhancing campaign performance across domestic, regional, and international markets. By focusing on compliance, operational excellence, and strategic campaign execution, this role ensures Constant Contact delivers impactful, data-driven marketing initiatives tailored to diverse audiences.