Senior Digital Marketing & Advertising Analyst

Who We Are

As the nation's largest producer of clean, carbon-free energy, Constellation is focused on our purpose: accelerating the transition to a carbon-free future. We have been the leader in clean energy production for more than a decade, and we are cultivating a workplace where our employees can grow, thrive, and contribute.

Our culture and employee experience make it clear: We are powered by passion and purpose. Together, we're creating healthier communities and a cleaner planet, and our people are the driving force behind our success. At Constellation, you can build a fulfilling career with opportunities to learn, grow and make an impact. By doing our best work and meeting new challenges, we can accomplish great things and help fight climate change. Join us to lead the clean energy future.

TOTAL REWARDS

Constellation offers a wide range of benefits and rewards to help our employees thrive professionally and personally. We provide competitive compensation and benefits that support both employees and their families, helping them prepare for the future. In addition to highly competitive salaries, we offer a bonus program, 401(k) with company match, employee stock purchase program; comprehensive medical, dental and vision benefits, including a robust wellness program; paid time off for vacation, holidays, and sick days; and much more.

Expected salary range of $91,800 to $102,000, varies based on experience, along with comprehensive benefits package that includes bonus and 401(k).

Primary Purpose Of Position

Constellation Home is seeking a skilled and highly motivated Sr. Digital Marketing & Advertising Analyst to join our team. As a Sr. Digital Marketing & Advertising Analyst at Constellation Home, you will be responsible for managing design, development and execution of online marketing and advertising programs to improve the performance of existing efforts and increase our digital presence through paid, organic and user experience initiatives. You will work closely with digital, marketing, and sales professionals to ensure that our digital marketing campaigns align with our overall marketing goals and objectives.

Primary Duties And Accountabilities

• Manage end-to-end digital marketing campaigns, including design, advertising strategy, landing pages, KPIs, insights and reporting; coordinate with agency partners to drive lead generation across numerous business lines.
• Develop and implement strategic SEO web content and blogs, provide direction to agency partner to drive improvements to organic search coverage.
• Provide direction and guidance to internal teams and agency partners to improve website user experience and conversion rate.
• Test and optimize content, advertising creative, and landing pages in an effort to improve campaign performance.
• Develop and execute social media strategy, manage online reputation and compile reporting for customer interactions.
• Identify trends, opportunities, and potential risks in the digital marketing landscape; share with stakeholders and leaders.
• Evaluate and report online marketing effectiveness, manages online advertising budgets, and analyzes and prepares results of digital campaigns.
  
  

Minimum Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• 5 years of experience in marketing, digital, or related field.
• Prior work experience as a digital marketer, digital marketing analyst, or similar
• Experience managing digital marketing campaigns that include paid advertising (paid search, paid social, and display).
• Understanding of organic search optimization principles and experience driving improvement in organic search rankings.
• In-depth understanding of digital marketing best practices, industry trends, and emerging platforms.
• Active contributor that makes people with different opinions feel comfortable and valued.
• Adapts to ambiguous or changing circumstances.
• Actively challenges popular values, opinions and decisions to benefit the organization or limit negative project impacts.
• Proactively seeks to learn about new digital marketing technologies, platforms, and strategies.
  
  

Preferred Qualifications

• Strong analytical and problem-solving skills.
• Demonstrated ability to implement best practices within campaigns and website experiences.
• Working knowledge of digital advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads.
• Knowledge of campaign setup, optimization, and budget management.
• Understanding of targeting options, ad formats, and bid management strategies.
• Prior experience conducting A/B testing and analyzing marketing campaign performance.