What are the responsibilities and job description for the Marketing Manager- NorthStar Clean Energy position at Consumers Energy?
NorthStar Clean Energy decarbonizes the economy by providing clean energy and carbon management solutions to utility, municipal, commercial, and industrial customers enabling them to meet their sustainability and business goals. Additionally, we own and operate natural gas assets throughout the United States. To learn more about NorthStar Clean Energy, please visit www.northstarcleanenergy.com .
This position is with NorthStar Clean Energy, a CMS Energy company, and is not a position of employment with Consumers Energy.
The Marketing Manager creates, develops and executes strategic initiatives in support of business goals executing on the NorthStar Clean Energy marketing plan. This position plays a key role in building out our lead generation efforts w / high-touch visibility across our target audience with events, tradeshows, and webinars.
Duties and Responsibilities :
- Responsible for planning and executing events from company hosted seminars / networking events to large scale tradeshows, webinars, and sponsorships across the U.S. Managing process from beginning to end, everything from strategic engagement and concepting themes, topics, to planning logistics, coordinating guests and pre / post-event communication plans, along with tracking costs and managing budgets.
- Measuring event success and analyzing data to report on ROI and key performance indicators like lead conversion and engagement rate.
- Work collaboratively across our core business lines developing external marketing campaigns and messaging to bring awareness, engagement, retention and demand generation to strengthen our pipeline.
- Staying up to date on industry trends and best practices to incorporate them into event marketing strategies to stay ahead of the competition.
- Assist with digital marketing support and content coinciding with marketing plan
- Other non-essential duties as assigned or may be necessary
Knowledge / Skills / Abilities :
Position Requirements :
Why should you join our team?
At NorthStar Clean Energy, we offer more than just a place to work. We foster a culture that supports career development, growth, and stability, and we take pride in offering our co-workers excellent benefits and compensation packages. We are deliberately creating an inclusive culture that makes our diverse team of co-workers feel valued, supported, and empowered every day. We're a company made up of thousands of people, all with different stories to share and work to do, but we stand united in our company purpose : world class performance delivering hometown service.
What we offer :
Diversity, Equity & Inclusion :
We, at NorthStar Clean Energy, value Diversity, Equity, & Inclusion. It is part of our DNA. We treat our employees with respect, we treat each other fairly and we value the opinions of others. We are passionate about building and nurturing an environment where everyone feels included. We don't discriminate. We seek to learn about each other and better understand our unique differences. Our uniqueness makes us authentic. We create safe spaces where everyone can be who they truly are. We invite difficult conversations and uncomfortable topics. We value diverse perspectives; this is what makes us great together. We harbor an inclusive environment where employees feel empowered to share their backgrounds, experiences, and ideas. Our Employee Resource Groups, Women's Advisory Panel (WAP), Women's in Energy (WE), Minority Advisory Panel (MAP), Pride Alliance of Consumers Energy (PACE), GENERGY, capable, Interfaith and Veterans Advisory Panel (VAP) are key enablers to living the values of our company culture : Caring, Empowered, Deliberate, Agility, and Ownership.
All qualified applicants will not be discriminated against and will receive consideration for employment without regard to protected veteran status, disability, race, color, religion, age, sex, sexual orientation, gender identity or national origin.
