What are the responsibilities and job description for the Senior Manager, Social Media position at Content & Digital Media?
Job Title: Senior Manager, Social Media
Department: Content & Digital Media
Business Unit: Major League Fishing
Location: Benton, KY
Reports To: Director, Social Media
Employment Type: Full Time – Salaried – Exempt
Supervisor Position: Yes
Kroenke Sports & Entertainment (KSE) is an American Sports and Entertainment holding company based in Denver, Colorado. KSE is committed to providing world class sports and entertainment for both live and broadcast audiences. We are the employer of choice as the owner and operator of Ball Arena, DICK’S Sporting Goods Park, the Paramount Theatre, Denver Nuggets (NBA), the Colorado Avalanche (NHL), Colorado Mammoth (NLL), Colorado Rapids (MLS), KIMN, KXKL, KKSE (FM/AM), Altitude Sports & Entertainment, Major League Fishing, Winnercomm, Outdoor Sportsman Group and SkyCam.
Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, Discovery Channel, Outdoor Channel, CBS Sports Network, World Fishing Network and on demand on MyOutdoorTV (MOTV). Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 17 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care.
Nature of Work:
The Senior Manager, Social Media at Major League Fishing (MLF) is responsible for developing and executing the organization's social media strategy. This role requires extensive experience in social media management and content creation, a thorough understanding of the tournament bass-fishing industry, and the ability to drive engagement, growth and monetization across all social media platforms. This role requires a creative and strategic leader with demonstrated ability to work and manage in a fast-paced, deadline-driven environment.
Examples of Work Performed:
- Develop and execute comprehensive social media strategies.
- Lead and manage the social media team to achieve engagement and growth goals.
- Oversee the creation and distribution of content across all social media platforms.
- Ensure all social media content aligns with MLF’s brand and messaging.
- Collaborate with internal teams to integrate social media strategies with overall marketing and communications plans.
- Monitor and analyze social media performance and provide reports on key metrics.
- Stay up to date with industry trends and emerging social media platforms.
- Facilitate and manage relationships with external content creators and influencers.
- Develop and manage social media budgets.
- Ensure compliance with all regulatory and organizational standards.
- Additional duties as assigned
This description is a summary only and highlights the general level of work being performed. It is not intended to be all-inclusive. The duties of this position may change based on business needs. The Company reserves the right to add or remove duties and responsibilities at the discretion of the supervisor and/or hiring authority.
Working Conditions & Physical Demands:
- Typical office conditions
- Ability to travel as needed
- Work outside in all weather conditions
- Work in a fast-paced environment
- Ability to work weekends
Qualifications:
Minimum:
- BS/BA degree in Communications, Marketing, Digital Media, or a related field.
- 5-7 years of experience in social media management.
- Proficiency in social media tools and platforms.
- Proficiency in content creation for digital platforms
- Strong leadership and team management skills.
- Excellent organizational and multitasking abilities.
- Exceptional writing and editing skills.
- Knowledge of the tournament bass-fishing industry.
- Ability to work under pressure and meet tight deadlines.
- Preferred:
- Certification or additional degree.
- Ability to acquire or produce and maintain a valid driver’s license and meet company vehicle driving standards.
Competencies/Knowledge, Skills & Abilities:
- Ability to complete work accurately and in a timely manner.
- Ability to work both independently and in a group setting
- Demonstrate good judgment skills.
- Ability to communicate effectively verbally and in writing.
- Possesses excellent interpersonal skills.
- Ability to multi-task, prioritize, and adapt to changing environments.
- Ability to maintain a positive attitude and demonstrate professionalism.
- Ability to maintain a high level of confidentiality.
Benefits Include:
- Health insurance (medical, dental, vision)
- 12 paid company holidays
- Paid time off (PTO)
- Life insurance
- Short and long-term disability
- Health savings account (HSA)
- Flexible spending plans (FSAs)
- 401K
Equal Employment Opportunity:
Kroenke Sports & Entertainment (KSE) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
