Performance Marketer

About us:

We’re solving the bottleneck of human adoption with AI, building the highest-leverage toolset on the planet. Our goal is to build the fastest way to distill LLM intelligence into the workforce: a unified productivity suite with AI at its core.

We're a talented and fast-moving small team based in Palo Alto that shares ideas openly, debates freely, and wins together.

Role:

• Plan, execute, and optimize paid media campaigns across platforms, including Google Ads, Facebook/Instagram Ads, YouTube Ads, TikTok Ads, LinkedIn Ads, and other relevant ad networks.
• Develop and test new ad creatives (images, videos, copy) to continuously improve performance.
• Conduct A/B testing for ads and landing pages to maximize conversion rates.
• Research and manage keyword strategy for paid search campaigns.
• Analyze performance data using Google Analytics, Google Tag Manager, PostHog, or other analytics tools to identify trends and actionable insights.
• Collaborate with design, content, and growth teams to ensure ad creative and landing pages align with brand messaging.
• Optimize ad spend budgets to maximize ROI and scale high-performing campaigns.

Qualifications:

• 5 years of experience in performance marketing, paid media, or growth marketing.
• Proven expertise in managing campaigns on Google Ads, Meta Ads (Facebook/Instagram), YouTube, and TikTok Ads.
• Hands-on experience with A/B testing, landing page optimization, and conversion rate optimization (CRO).
• Strong analytical mindset with experience using Google Analytics, Amplitude, Mixpanel, or other performance-tracking tools.
• Familiarity with UTM tracking, attribution modeling, and audience segmentation.
• Ability to create and test ad creatives, including ad copy, images, and video formats.
• Strong understanding of funnel optimization and customer acquisition strategies.
• Experience managing and optimizing six-figure ad budgets.
• Excellent communication and collaboration skills to work with cross-functional teams.