Events Marketing Coordinator

Job Title: Events Marketing Coordinator

Location: Cypress, TX - Hybrid (Preference for candidates in the Greater Houston Area)

Salary Range: $60,000 - $70,000 annually (plus potential performance-based bonuses)

Job Summary

The Events Marketing Coordinator, reporting directly to the Chief Product Officer (CPO) and integrated within our Marketing organization, will plan, execute, and optimize event marketing initiatives with a focus on industry tradeshows and experiential marketing events. This role requires excellent project management, creative marketing, and logistics coordination skills to ensure that our events enhance our brand’s visibility and impact. The successful candidate will play a pivotal role in integrating social media strategies and customer experience initiatives into our event programs.

Key Responsibilities

· Event Planning & Management:

o Coordinate and execute a variety of events including trade shows (e.g., CES, NRF, SXSW) and other industry-specific events.

o Work closely with internal teams, including the CPO and broader Marketing group, to create comprehensive event strategies and timelines.

o Manage on-site event logistics including booth setup, vendor relations, and troubleshooting.

· Marketing & Promotion:

o Collaborate with the marketing team to develop and implement pre-, during-, and post-event marketing campaigns.

o Develop event collateral, presentations, and promotional materials.

o Assist in the creation and execution of targeted email campaigns, social media initiatives, and content marketing strategies.

· Logistics & Coordination:

o Oversee travel arrangements, accommodation, and shipping logistics.

o Coordinate with external vendors, sponsors, and partners to ensure event success.

o Monitor budgets and maintain detailed records of event expenses.

· Social Media & Content Production (Bonus):

o Capture live event content including photos, videos, and customer testimonials.

o Edit and produce engaging social media content to amplify event reach.

o Assist with post-event analysis and reporting on social media engagement and content performance.

· Customer Experience & Engagement:

o Set up and manage customer meetings and experiential sessions during events.

o Gather and report feedback to improve future event strategies.

o Ensure a high level of customer engagement and satisfaction.

· General Administrative Support:

o Maintain and update event calendars, project management tools, and communication platforms.

o Participate in team meetings and contribute to brainstorming sessions for continuous improvement.

Required Skills & Qualifications

· Experience:

o 2-4 years of experience in event planning, marketing coordination, or related fields.

o Proven track record of handling event logistics and executing successful event marketing campaigns.

· Technical Skills:

o Proficiency in project management and event management tools (e.g., Asana, Trello, Eventbrite).

o Strong knowledge of social media platforms and content creation tools.

o Comfortable with basic graphic design tools (e.g., Canva) and video editing software is a plus.

· Interpersonal Skills:

o Excellent communication and organizational skills.

o Ability to work independently as well as collaboratively in a fast-paced startup environment.

o Strong problem-solving skills and attention to detail.

· Travel:

o Willingness to travel frequently for industry events and tradeshows.

Bonus Qualifications

· Experience in experiential marketing and customer engagement strategies.

· Ability to capture and produce high-quality social media content on the fly.

· Previous experience in startups or dynamic work environments.

· Familiarity with analytics tools to measure event performance and ROI.

Why Join Us?

· Innovative Environment: Work in a creative and forward-thinking startup that values fresh ideas and entrepreneurial spirit.

· Career Growth: This is a mid-level role with ample opportunities for growth and professional development.

· Dynamic Team: Collaborate with a diverse and passionate team, including direct reporting to the CPO within our Marketing organization, dedicated to revolutionizing event experiences.

· Impact: Play a significant role in shaping the brand’s presence at major industry events and contributing to overall company success.