Contract Pharmacal is hiring: Social Media Marketing Specialist in Hauppauge

Job Type

Full-time

Description

Position Summary :

The Social Media Marketing Specialist is responsible for managing paid media, digital communication strategies, content marketing and public relations outreach for CPC and its direct-to-consumer brands.

Responsibilities : Including but not limited to :

• Lead strategic development of Meta Ads, all of which will be posted on all CPC brand and corporate sites (FB, IG, TikTok, LinkedIn, etc.).
• Leverage social media data effectively engage and complement / extend reach across target audiences.
• Monitor, analyze, and optimize campaign performance metrics, such as impressions, clicks, conversions, click-through rates (CTR) and return on ad spend (ROAS) to drive continuous improvement.
• Manage Google Ads for corporate and brand focused platforms, strategically pair with sponsored social media campaigns.
• Work with graphic design team to execute creative strategy, activate accordingly on various platforms to maintain consistent brand messaging.
• Maintain relationships with platform advisors / reps (e.g. Google contact, Meta support).
• Research, develop, track, and optimize content on social media platforms to increase following.
• Monitor engagement, and overall impressions across various platforms to increase brand revenue and sales.
• Collaborate with cross-functional teams on development and production of marketing collateral. This is to include internal department such as Creative Services and IT, as well as interaction with external partners, customers of CPC brands and others looking to bring new opportunities for growth to CPC brands and sites.
• Other responsibilities as assigned by Senior management.

Requirements

Education and Experience :

Skills, Abilities and Knowledge :

Physical Demands :

Work Environment :

Supervisory Responsibilities :

Pay Range :

65,000 - $80,000 per year

Salary : $65,000 - $80,000