What is Contrarian Thinking and what do we do?

We free minds and build bank accounts. We’re on a mission to help 1 million people become financially free and to create 100,000 small business owners.

We’re a digital education and media startup that has amassed 8 million followers in 3 years–and we’re just getting started

Our weekly newsletter is read by over 800,000 subscribers, which you can read here.

We also produce some of the best content in the finance category on our YouTube channel (and Instagram, Twitter, LinkedIn, and TikTok).

99% of our content is 100% free.

The other 1% is how we help people become expert deal makers so they can acquire a “boring business” that cashflows

We do this through our courses and a select, highly engaged community of over 3,000 business owners.

We also have our own investment fund, Contrarian Thinking Capital, that invests in the businesses and tech that supports SMB growth and our own portfolio company, Main Street Hold co.

So, yeah, you could say we put our money where our mouths are.

Why our work matters …

The “Silver Tsunami” is in full effect, with Baby Boomers retiring and their businesses needing a succession plan.

Their businesses have been run for decades, many at a healthy profit, but alas, they have been overlooked by institutional investors.

And since many Millennials are focused on becoming YouTube stars and not wanting to own their parent’s landscaping company (even if it’s making millions) these Boomers are forced to either close or sell their business.

Therein lies our opportunity.

We call them “Boring Businesses”. They are your local laundromats, car washes, pool cleaning routes, handyman services, etc.–the unsexy blue-collar businesses that no one thinks about but everyone needs. And boy are they profitable.

But it’s not all about the benjamins

We believe our communities are a better place when our actual neighbor owns the Neighborhood Store and not a conglomerate.

We believe in Main Street over Wall Street.

We believe in thinking critically and cash flowing unconventionally.

We believe in our Contrarian Creed - the operating philosophy for our business (see below).

About the Role

We’re looking for a skilled, creative, and story-driven YouTube Editor to help shape Codie Sanchez’s long-form video content. This role is not just about cutting clips—it’s about crafting engaging, high-retention narratives that captivate viewers from the first second to the last.

You’ll work closely with our production team to edit YouTube videos with the title and mission in mind, ensuring every frame serves a purpose. If you’re someone who instinctively knows how to hold attention, create momentum, and enhance storytelling through editing, this role is for you.

What You'll Do

• Edit long-form YouTube videos with a strong focus on storytelling, pacing, and audience retention.
• Maximize Watch Time by crafting compelling hooks in the first 5 seconds, engaging openings in the first 30 seconds, and seamless pacing throughout.
• Cut for narrative flow, structuring content in a way that keeps viewers engaged and coming back for more.
• Enhance with sound design—apply music, sound effects, and audio mixing to drive emotion and immersion.
• Understand YouTube retention strategies, making edit choices based on Average View Duration (AVD) and viewer psychology.
• Collaborate closely with the YouTube Producer & Videographer to ensure every video aligns with the vision, title, and strategic goal.
• Incorporate light motion graphics (text callouts, transitions) to keep content visually dynamic.
• Stay ahead of trends—keep an eye on what’s working across the YouTube ecosystem and bring fresh ideas to the table.

What We’re Looking For

• An instinctive storyteller—you know when to cut, when to linger, and how to build momentum.
• Proficiency in Adobe Premiere (After Effects & Photoshop a plus).
• Experience editing content for YouTube (3 years preferred).
• Strong understanding of pacing, cuts, and retention tactics.
• Ability to handle constructive feedback and iterate quickly.
• A creative problem solver—you’re always thinking of ways to enhance videos.
• Interest in AI tools & new editing tech (not required, but a plus).

Why This Role?

• On-site in Austin—work closely with a team that’s building a high-growth content brand.
• Your work will be seen by millions—help shape some of the most engaging business & finance content on YouTube.
• Creative freedom—bring your own style and storytelling instincts into the mix.
• Grow with us—opportunities to expand your skills and career in a fast-moving digital media company.

If you live for YouTube storytelling, thrive in an energetic creator-led environment, and want to be part of something big, we want to hear from you.

The Contrarian Creed

These are the words we stand by, live by, and define what it means to be a Contrarian.

1. People who say it cannot be done should not interrupt those who are doing it.
2. Be a great f*cking human. Do what’s right even when it hurts
3. How you do anything is how you do everything.
4. We do the dirty work.
5. Your word is your contract.
6. We are Archimedes, find your lever.
7. Winners want pressure.
8. We want your weird. Better weird than boring.
9. Your job isn’t done until THE job is done. We work the problem.
10. Assumptions are for assholes. Find the truth.
11. Less words, more meaning.
12. Even our notes are worth stealing. Make every creation a mini-masterpiece.
13. Show me your results, not your intentions.

Want to become an official Contrarian? Awesome, here are the details:

Location

Austin, TX (Onsite)

Type of Employment

Full-Time

Reports To: Head of YouTube

Crew Benefits

All of these benefits go into effect on Day 1 of your employment with us.

• 100% Company-paid health, dental, and vision for Crew Members on day 1. Option to add dependents.
• 100% Company-paid Short and Long-Term Disability, Life, and Personal Accident Insurance
• On-time direct deposit pay 2x/month
• Option to enroll in a 401K via Fidelity
• Unlimited PTO Policy (with approval from your Direct Support) 9 paid US holidays
• Learn expert deal-making and how to buy businesses with 100% free access to all of our course

About Codie Sanchez - Founder & CEO

Codie Sanchez is a formidable force in the world of finance, known for her bold, contrarian thinking, financial acumen, and entrepreneurial prowess. You can read Codie’s full biography here.

She launched Contrarian Thinking, the world’s first free-thinking finance and media company in 2020. In spite of the global pandemic it launched in, Contrarian Thinking has empowered thousands to take control of their financial destinies and become successful small business owners. This venture fosters a community of more than four million contrarian thinkers worldwide, teaching the tenets of financial freedom and supporting small business ownership. Codie’s just released latest book - Main Street Millionaire is already a New York Times Bestseller.