What are the responsibilities and job description for the Marketing Operations Specialist - Ostomy Care position at Convatec Group PLC?
Pioneering trusted medical solutions to improve the lives we touch : Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in advanced wound care, ostomy care, continence care, and infusion care. With around 10,000 colleagues, we provide our products and services in almost 100 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Convatec's revenues in 2023 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE : CTEC). To learn more about Convatec, please visit
Our search for better is changing the lives of our customers. It's changing the careers of our people too - creating new challenges and opportunities all the time. We're a business that never stands still. Join the team as a Marketing Ops Specialist and you won't either.
The Marketing Ops Specialist will have expertise in marketing automation, customer journey design, and experience working with marketing automation software, with a preference for Microsoft Dynamics, and Optimizely. This role is critical in ensuring the smooth execution of marketing campaigns and initiatives, optimizing marketing workflows, and driving customer engagement through comprehensive customer journeys.
This is a hybrid position, requiring commute to our Lexington, MA office twice a week.
DUTIES AND RESPONSIBILITIES :
- Marketing tech stack expert : Maximizes the existing marketing technologies and platforms to build a global demand gen engine for the Ostomy care business unit.
- Proactively researches new technologies, approaches and best practices both within and outside of Convatec to automate and improve performance marketing outcomes.
- Develop Marketing Automation Programs : Build and execute sophisticated marketing automation programs that streamline our processes, enhance our outreach, and drive engagement and conversions.
- Lead Template and Asset Development : Lead strategy and build an extensive set of templates for all Facet landing pages and nurture communications, ensuring efficiency, personalization, and alignment with channel-specific best practices.
- Execute Campaigns : Collaborate with the marketing team to plan, execute, and measure the performance of multi-channel marketing campaigns, including email, SMS, social media, digital advertising, and outbound dials.
- Monitor Performance Tracking : Track key performance indicators (KPIs) and metrics to monitor the success of marketing campaigns and customer journeys. Provide regular reports and recommendations for improvement.
- Optimize Processes : Continuously evaluate and improve marketing operations processes, identifying opportunities for efficiency and effectiveness for the handoff from the global to regional marketing teams.
- Build and execute an ongoing experimentation roadmap to maximize engagement and conversion rate optimization (CRO) across all templates.
- Integrate MarTech Tools : Collaborate with the Website team to identify, prioritize, and integrate best-performing MarTech tools to support full-funnel, cross-channel growth marketing performance.
QUALIFICATIONS / EDUCATION :
KNOWLEDGE, SKILLS, AND ABILITIES :
TRAVEL REQUIREMENTS :
WORKING CONDITIONS :
Our products make a big difference every day. So will your contribution. The work you do will mean more, because it'll make things better for your team, our business or our customers' lives. It'll inspire you to deliver to your very best. And we'll be right behind you when you do.
This is a challenge more worthwhile.
This is work that'll move you.
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A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.
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Equal opportunities
Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.
Notice to Agency and Search Firm Representatives
Convatec is not accepting unsolicited resumes from agencies and / or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and / or search firm without a valid written and signed search agreement, will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.
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