What are the responsibilities and job description for the Senior Product Marketing Manager (Industry Solutions) position at Convera Holdings, LLC.?
Convera is seeking a product and industry marketing specialist with a proven track record for driving customer outcomes, aligning marketing strategies with the specific dynamics of target segments, and developing compelling content (brochures, presentations, case studies, webinars, etc.) that effectively communicates the value of Convera’s offerings.
You will work closely with cross-functional teams to translate business needs into tangible results by developing and executing targeted multi-channel marketing campaigns across the full funnel to drive awareness, generate interest, and deliver growth.
The ideal candidate has deep knowledge of corporate businesses and understands the unique challenges faced by customers in this space. You bring a customer-first mindset and a passion for crafting compelling stories and campaigns tailored to specific audiences and thrive in a hands-on role, are detail-oriented, and can balance tactical execution with strategic planning. You are proactive, resourceful, and excel at working cross-functionally to achieve goals.
Responsibilities :
- Understand the competition for your portfolio and how to position solutions based on differentiators.
- Generate case studies, testimonials, customer videos, and other customer-driven marketing and sales assets for your product or industry portfolio.
- Understand the product roadmap / new feature releases and proactively plan for new launches around your product or industry portfolio.
- Collaborate with the sales teams to develop and execute targeted marketing strategies that align with business goals for various industries within a defined segment.
- Collaborate with sales enablement on materials that speak directly to the challenges and needs of customers.
- Collaborate with cross-functional and design teams / agencies to define and execute event marketing activities.
- Create comprehensive marketing plans that encompass a mix of digital, traditional, and emerging marketing channels, ensuring consistency and alignment with our brand strategy. Take charge of end-to-end campaign execution, work within campaign budgets, timelines, and resources effectively.
- Identify and leverage the most suitable marketing channels (social media, content marketing, email marketing, SEO, paid advertising, events, etc.) to engage our target audience effectively.
- Work closely with creative teams, copywriters, designers, and marketing analysts to bring campaigns to life. Foster a collaborative environment, leveraging the expertise of team members to deliver integrated and impactful marketing initiatives.
- Utilize data-driven insights to measure and analyze the effectiveness of marketing campaigns. Identify key performance indicators (KPIs) and metrics to evaluate success, providing actionable recommendations for optimization and future campaigns.
Required Qualifications :
Preferred Qualifications :
About Convera
Convera is the largest non-bank B2B cross-border payments company in the world. We leverage decades of industry expertise and technology-led payment solutions to deliver smarter money movements to our customers – helping them capture more value with every transaction. Convera serves more than 30,000 customers ranging from small business owners to enterprise treasurers to educational institutions to financial institutions to law firms to NGOs.
Our teams care deeply about the value we bring to our customers, which makes Convera a rewarding place to work. This is an exciting time for our organization as we build our team with growth-minded, results-oriented people who are looking to move fast in an innovative environment.
As a truly global company with employees in over 20 countries, we are passionate about diversity; we seek and celebrate people from different backgrounds, lifestyles, and unique points of view. We want to work with the best people and ensure we foster a culture of inclusion and belonging.
We offer an abundance of competitive perks and benefits including :
There are plenty of amazing opportunities at Convera for talented, creative problem solvers who never settle for good enough and are looking to transform Business to Business payments. Apply now if you’re ready to unleash your potential.
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