What are the responsibilities and job description for the Marketing Manager position at Convey Health Solutions?
Job Overview:
The marketing department is seeking a dedicated marketing manager to focus on our Pareto business. This role involves promoting our data-driven solutions that support revenue integrity, quality improvement, risk adjustment, and payment accuracy. The manager will drive marketing strategies that support our business objectives and enhance client outcomes.
Duties and Responsibilities:
- Develop and execute integrated marketing campaigns to boost brand awareness and lead generation.
- Ensure consistency in brand messaging and visual identity across all platforms.
- Oversee content creation for marketing campaigns, website, and social media.
- Use data analytics to measure campaign effectiveness and optimize strategies.
- Collaborate with internal teams and external partners to align marketing efforts.
- Manage campaign budgets to ensure efficient resource allocation.
- Conduct market research to identify opportunities and inform strategies.
- Support and manage events to enhance brand presence.
Qualifications:
- Experience in marketing management with a track record of successful campaigns.
- Strong strategic thinking and communication skills.
- Ability to manage multiple projects simultaneously.
- A minimum of three years of experience in a similar role.
- Bachelor’s degree in marketing, communication, business administration, or related field is required.
- Marketing, with a proven track record of successful campaign management and lead / revenue generation.
