What are the responsibilities and job description for the Marketing Specialist 2 position at Cook Group?
Overview
The Marketing Specialist will support Cook Medical’s MedSurg division. Strategic marketing works across the product lifecycle to drive company and product brand positioning and achieve business goals. The Marketing Specialist 2 supports the execution of marketing plans that drive the specialty’s business goals and the company’s brand strategy.
*Positions will be filled at 1 of 3 levels, dependent upon candidate qualifications. *
Responsibilities
- Contributes to the development of strategic objectives for marketing projects and campaigns
- Collaborates with the agency to initiate projects and develop project plans for marketing campaigns and content
- Understands the audience and objective of marketing projects to help identity appropriate reviewers and collaborators
- Performs desktop research on markets and competitors
- Manages marketing channels with limited supervision, working closely with events and digital marketing teams
- Assists marketing managers with marketing planning duties or projects, as assigned
- Engages with sales team through CRM and other communication methods to support launch of marketing tools and gain feedback
- Collaborates with digital marketing team, to analyze campaign data and provide reports to marketing managers
- May support more than one specialty
- Works independently with limited supervision on larger, moderately complex projects
- Uses prior experience, analysis, and a broad understanding to find solutions to difficult, and sometimes, complex issues
- Foster and maintain a workplace culture respectful and supportive of individual differences
- Must work and interact effectively and professionally with and for others throughout various levels of the global organization
- Must maintain company values, policies and standards
- Must have effective oral and written communication skills
Qualifications
- Bachelor’s degree required in marketing or business
- 2-3 years of relevant experience
- Experience in developing project plans and managing marketing channels
- Domestic travel may be required
- General office environmental conditions
- Sitting for extended periods of time
- Requires close visual acuity for working with computers
- Must be able to perform the essential functions of the job, with or without reasonable accommodations
