Brand Director

Purpose

TRP seeks an innovative and strategic Brand Director to lead the development, execution, and management of our brand initiatives. This leadership role will drive the evolution of the TRP brand, ensuring consistency, creativity, and impact across all consumer touchpoints. You will oversee the national strategy for brand positioning, brand development, packaging innovation, product enhancements, and communications.  This role requires partnership with cross-functional teams across retail, compliance, operations, finance, and more to drive critical initiatives and achieve impactful results.

Core Responsibilities

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Define and execute comprehensive brand strategies that align with company objectives and market opportunities.
• Monitor industry trends, consumer insights, and competitor activities to inform brand positioning and innovation.
• Ensure the consistent application of the TRP brand identity across all marketing, product, and retail channels.
• Develop and maintain brand guidelines, ensuring alignment with global standards and local market nuances.
• Lead the creation and implementation of high-impact marketing campaigns, ensuring cohesive messaging across digital, print, in-store, and experiential platforms.
• Manage the creative team to develop compelling content and storytelling initiatives that resonate with target audiences.
• Work closely with Product, Retail Operations, and other teams to align brand initiatives with business goals.
• Collaborate with external brands, agencies, designers, and vendors to execute creative projects.
• Define and track key performance indicators (KPIs) to assess the impact of branding efforts.
• Utilize data-driven insights to optimize campaigns and strategies.
• Inspire internal teams with a clear vision and enthusiasm for the TRP brand.

Qualifications:

Required:

• Bachelor’s degree in Marketing, Business, Communications, or a related field. Minimum of 7-10 years of experience in brand management, marketing, or a related role, with leadership experience.
• Proven track record of developing and executing successful brand strategies and campaigns.
• Ability to manage complexity and thrive in environments with minimal process and structure.
• Exceptional communication, presentation, and project management skills.
• Experience in retail, lifestyle, Cannabis or CPG industries is a strong plus.
• Acts with a clear sense of ownership and accountability.
• Passion for Cannabis and a deep understanding of its values and culture.

Competencies:

• Thorough understanding of the Cannabis industry
• Business Acumen
• Communication Proficiency
• Ethical Conduct
• Leadership
• Relationship Management
• Performance Management
• Personal Effectiveness/Credibility

Work Environment:

This role routinely uses standard office equipment such as computers, phones, and photocopiers. This position regularly requires long hours and frequent weekend work.

Physical Demands:

While performing the duties of this job, the employee is regularly required to talk and hear.  This employee is frequently required to stand, walk, use hands or feet, reach with hands and arms, and may be required to lift a minimum of 50 pounds.

Position Type and Expected Hours of Work:

This is a full-time position.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

TRP is an Equal Opportunity Employer:

TRP is proud to be an equal opportunity employer and is committed to creating a diverse and inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, ancestry, age, marital status, sexual orientation, gender identity, disability, veteran status or any other classification protected by law.