Demo

VP of Product

CookUnity
New York, NY Full Time
POSTED ON 4/16/2025
AVAILABLE BEFORE 5/16/2025

Job Description

Job Description

About CookUnity

CookUnity is a chef-to-you marketplace connecting talented chefs with consumers, revolutionizing meal delivery. We bring small-batch, restaurant-quality meals to eaters nationwide, crafted by a diverse collective of all-star chefs. With over 100 inspired chefs from cities like NYC, LA, Austin, and more, our weekly subscription offers a wide range of hand-crafted meals to cater to various palates and dietary preferences.

Delivering over 3 million meals per month , we empower working chefs, tripling their income and supporting their growth. CookUnity is committed to fueling stronger communities by embracing opportunities to make a positive social impact, whether through combating food insecurity, supporting local businesses, or creating opportunities for culinary talent across the Americas.

We are seeking a VP of Product who is passionate about driving innovation and delivering meaningful consumer experiences. This leader will play a pivotal role in shaping the strategic direction of our two-sided marketplace product ecosystem, with a focus on customer retention and growth. The ideal candidate has experience in high-growth, operations-driven environments (e.g., e-commerce, managed marketplaces) and a proven track record of leading product teams. They must possess strong user empathy, excellent user experience intuition, and a relentless drive to deliver impactful results.

The Role

As the VP of Product, you will lead and accelerate product innovation that creates exceptional value for our customer. You will instill boldness, creativity, and curiosity across product teams, ensuring our product decisions translate into measurable impact and delighted customers. This role requires both a strategic vision and a tactical mindset , ensuring that our digital products—from acquisition and virality to post-signup engagement and chef-facing tools—scale efficiently.

You will lead Product Design at the forefront of our product vision, overseeing three key areas : Conversion, Engagement, Growth, and ChefOS, as well as the Product Support team. As CookUnity rapidly expands, scaling our kitchens, customers, and chefs, you'll drive the development of innovative ordering models, explore new business models, and support the launch of new product lines. This role requires balancing attention to fine details with a strategic view to ensure our product evolves seamlessly on both national and international levels.

This role will lead a globally distributed team of mid-to-senior product leaders across both consumer and merchant-facing products , mentoring them on scaling squads and driving impact. Additionally, you'll collaborate closely with our CTO and key stakeholders, including the SVP of Growth Marketing and Director of Customer Experience , to align on product strategy, OKRs, and execution.

Responsibilities

  • Own the end-to-end product vision, strategy, and execution—from customer acquisition and retention to operational and chef-facing digital tools.
  • Develop and scale additional revenue channels through expanded offerings, new engagement models, and merchant-based applications.
  • Lead the development of products that drive subscriber growth, conversion, retention, and re-engagement while nurturing the variety flywheel to expand our meal offerings.
  • Collaborate with the VP of Growth Marketing to align product initiatives with customer needs and ensure that our value proposition resonates with eaters.
  • Set ambitious OKRs and build roadmaps that balance long-term vision with short-term wins, constantly refining them based on data-driven insights.
  • Partner with cross-functional teams (Engineering, Marketing, Data, Customer Experience) to ensure seamless product development and execution, with a focus on speed, quality, and impact.
  • Serve as a champion for a user-centric culture , constantly advocating for customer needs in all decisions.
  • Lead, mentor, and grow a diverse and talented team, inspiring creativity while ensuring execution excellence.
  • Communicate product vision, progress, and trade-offs to leadership and stakeholders, including the COO and board of directors.

Qualifications

  • Proven experience as a consumer product leader in a high-growth company, having scaled teams, products, and operations at significant growth rates.
  • Deep understanding of consumer products within operations-heavy environments like e-commerce or managed marketplaces.
  • Demonstrated ability to lead through change, systematically developing and implementing core product management processes that drive meaningful outcomes.
  • Exceptional skills in customer empathy and the ability to anticipate and solve complex pain points through innovative solutions.
  • Experience partnering with engineering teams, fostering a collaborative environment that balances product vision with technical feasibility.
  • Strong leadership and mentoring skills, with a proven ability to inspire and guide teams through ambitious goals while nurturing individual career development.
  • Excellent communication skills, capable of articulating complex ideas to both technical and non-technical stakeholders, and fostering collaboration across distributed teams.
  • A growth mindset with the ability to set ambitious goals, learn from both successes and failures, and continuously iterate on strategies to achieve better outcomes.
  • Preferably based in New York (Brooklyn HQ) with the ability to be in the office a couple of days per week, or willing to travel regularly.
  • Learn More About CookUnity

    We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we're looking for, we invite you to explore : CookUnity's Leadership Principles – The values and behaviors that guide how we operate, collaborate, and scale.

    We hope this provides valuable insight into our culture and product vision. If this excites you, we'd love to connect!

    Benefits

    Health Insurance coverage

    401k Plan

    Unlimited PTO

    5-year Sabbatical : After 5 years with CookUnity, you get a 4-week paid sabbatical

    Family leave :

  • 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
  • Compassionate Leave : 3-5 days each time the need arises

    A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly

    Wellness perks : access to fitness subsidies to build a healthy lifestyle

    Personalized Spanish coach

    Compensation All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.

    Pay Range for this position

    325,000—$375,000 USD

    If you're interested in this role, please submit your application and if we think you might be a fit, we'll get in touch with you. Thank you for your time!

    CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.

    Salary : $375,000

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