What are the responsibilities and job description for the Marketing Manager position at Cooney Hospitality Group Inc.?
Job Summary: The Marketing Specialist is responsible for developing and implementing marketing strategies to promote the company's products or services. This role involves market research, content creation, campaign management, and performance analysis.
Key Responsibilities:
1. Market Research: Conduct market research to identify customer needs, market trends, and competitive landscape. Analyze data to inform marketing strategies and campaigns.
2. Content Creation: Develop engaging content for various marketing channels, including social media, email campaigns, blogs, and websites. Collaborate with designers and copywriters to create promotional materials.
3. Campaign Management: Plan, execute, and monitor marketing campaigns across multiple channels. Coordinate with internal teams and external partners to ensure campaign success.
4. Performance Analysis: Track and analyze the performance of marketing campaigns. Prepare reports on campaign effectiveness and provide recommendations for improvement.
5. Social Media Management: Manage and grow the company's social media presence. Engage with followers and respond to inquiries in a timely manner.
6. Event Coordination: Assist in organizing and promoting company events, trade shows, and webinars. Coordinate logistics and promotional activities for events.
7. Brand Management: Ensure consistent brand messaging across all marketing channels.
Qualifications & Skills:
Medical, Dental, Vision Insurance available
401K Eligible after first year
Vacation & Personal PTO
Key Responsibilities:
1. Market Research: Conduct market research to identify customer needs, market trends, and competitive landscape. Analyze data to inform marketing strategies and campaigns.
2. Content Creation: Develop engaging content for various marketing channels, including social media, email campaigns, blogs, and websites. Collaborate with designers and copywriters to create promotional materials.
3. Campaign Management: Plan, execute, and monitor marketing campaigns across multiple channels. Coordinate with internal teams and external partners to ensure campaign success.
4. Performance Analysis: Track and analyze the performance of marketing campaigns. Prepare reports on campaign effectiveness and provide recommendations for improvement.
5. Social Media Management: Manage and grow the company's social media presence. Engage with followers and respond to inquiries in a timely manner.
6. Event Coordination: Assist in organizing and promoting company events, trade shows, and webinars. Coordinate logistics and promotional activities for events.
7. Brand Management: Ensure consistent brand messaging across all marketing channels.
Qualifications & Skills:
- Education:
- Bachelors degree in Marketing, Communications, Business, or a related field is preferred.
- Certifications in digital marketing are a plus.
- Experience:
- Proven experience as a Marketing Specialist or similar role (5 years)
- Experience with digital marketing, content creation, and campaign management.
- Familiarity with marketing analytics tools.
- Technical Skills:
- Proficient in using marketing tools like Adobe Creative Suite, Canva, or similar graphic design platforms.
- Knowledge of SEO, SEM, and PPC campaigns.
- Experience managing social media platforms and scheduling tools.
- Soft Skills:
- Excellent communication and interpersonal skills.
- Strong organizational and project management abilities.
- Analytical mindset with attention to detail.
- Creative thinking and problem-solving skills.
Medical, Dental, Vision Insurance available
401K Eligible after first year
Vacation & Personal PTO