Job Description
CooperSurgical is a leading fertility and women's healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. CooperSurgical is at the forefront of delivering innovative assisted reproductive technology and genomic solutions that enhance the work of ART professionals to the benefit of families. We currently offer over 600 clinically relevant medical devices to women's healthcare providers, including testing and treatment options.
CooperSurgical is a wholly-owned subsidiary of CooperCompanies (Nasdaq : COO). CooperSurgical, headquartered in Trumbull, CT, produces and markets a wide array of products and services for use by women's health clinicians. More information can be found at
The Program Manager, Product Marketing executes the strategic vision for Contraceptive and Stem Cell brands in all channels. This includes developing, positioning, pricing, messaging, and program development to differentiate stem cell brands and help grow the cord blood banking category.
Leadership
- Proven success in driving downstream marketing initiatives cross-functionally
- Global & Local Strategy Alignment and partnership across brands
- Understanding & prioritization of Customer needs
- Ability to effectively day-to-day business initiatives and to occasionally stretch into broader assignments, with coaching and support
- Own specific portions of budget to execute campaigns and various initiatives, tracking spend and hitting at or below budget targets
Marketing
Assess needs for marketing research and analysis, including (VOC) voice of the customerIdentify important, non-obvious customer insights and turn into innovative new product conceptsLead the development, testing and implementation of brand messaging, campaigns, and marketing materialsHelp to create and maintain overall voice, ensuring brand voice and executions are consistent in all channelsSupport the development, and own execution of annual marketing plans and commercialization strategies, in conjunction with managementInspire creativity & collaborate globallyEffectively plan to ensure that top line sales goals and bottom-line profit goals are met, by overseeing the execution of brand strategies through various functional departments, and external vendors, and by recognizing the profitability and revenue impact of all business opportunitiesSupport Sales Teams with strategic vision, tools, and overall support through Marketing campaignsHelp manage project and promotional calendarsProvide monthly analytic reports to support campaign executions, including tracking specific KPIs by campaign / channelAssist with workshop and meeting planning including agenda creation, logistics, invites, and coordination with participants. Plan and coordinate team meetings including all logistics. Take detailed meeting notes and develop action items based on discussion.Lead select initiatives in support of the established commercial strategy and goals.Assist with the creation of presentations for various meetings, ad boards, etc. - creating new slides and utilizing existing where appropriate.Lead the accrual process for the marketing team and assist with the finance process as needed. Ensure all POs are entered correctly, and team understands the process.Lead the organization of all marketing materials and be a source for other departments and agencies providing them with various assets / content / etc. as needed. Ensure all files are received from each agency on a monthly basis and stored in an easy to find way.When necessary, lead all contracting for the team including consultant contracts / paperwork, NDAs, MSAs, in partnership with marketing leads as well as finance / procurement.Manage printing for marketing materials and monitor print qualities including coordinating any needed shipments. Respond to field inquiries on issues with ordering, low stock, etc. and keep them up to date if anything is on back order.When applicable, partner with the IMS conference team to review regional conference requests and manage needed decisions as well as updates to regional conference materials as needed.Assist in the development of materials for sales meetings and logistics as needed in partnership with the sales coordinator.Strategy
Develop and deploy Direct to Consumer strategies aimed at both new consumers and existing clientsDevelop and deploy strategy across Clinical areas of responsibility given the trends related to the GYN and OB markets, including in office and hospitalsMonitor competitive strategies and market share, implementing executions to maintain market leadership.Support team in Product launches strategy and executionContinually maintain portfolio prioritization and product strategyAbility to lead initiatives & work collaboratively across all Global corporate functions, including Sales, Supply Chain, Medical Education, Regulatory, R&D, Medical Affairs and morePromote innovation and efficiency by defining & executing relevant pilot projects.Ability to work strategically with the Sales Organization to understand our internal-customer needs and also be acutely in tune to the Customer needsTravel
Ability to travel up to 25% of the timeResponsibilities
Strategic thinker with proven executional management skills and track record of flexible agility to multitaskAble to execute against multiple high-pressure initiatives while delivering on committed timelinesExperience with Life Science products and associated strategy across all or most of the associated call points in Women's Health (e.g. Hospital, OB / GYN clinic)Makes sure the organization continuously develops and improves services most important to customersComfortable working in ambiguous or high stress situations, challenging the status quo responsiblyTrack record of working collaboratively in a matrixed environmentDemonstrated outstanding interpersonal, time management and prioritization skillsDemonstrated pattern of intellectual curiosity and innovative thinkingA true team player with excellent interpersonal skills and the ability to work with and lead with executives both within the company and with all external stakeholdersAbility to understand product P&Ls with basic understanding of modeling to build and achieve revenue projections Work Environment :Prolonged sitting in front of a computerHybrid work environmentQualifications
5 years of Marketing experience in Medical Device or Life Sciences Marketing experience on a comprehensive, successful portfolio. Direct to Consumer Marketing experience preferred.Desire to work in a fast-paced environment with the ability to prioritize efforts and manage stakeholder expectations with strong communication, problem-solving, and negotiation / decision-making skillsStrong knowledge of the Life Sciences space, with an emphasis on Women's Health Education :Bachelor's Degree required in related field OR equivalent combination of education and experience (eg : Bachelor's degree in Marketing or a related field and 5 years in product management or marketing role)Education preferred : Advanced degree, especially MBA in Marketing, General Management, or an advanced scientific degreeAs an employee of CooperSurgical, you'll receive an outstanding total compensation plan. As we believe your compensation goes beyond your paycheck, we offer a great compensation package, medical coverage, 401(k), parental leave, fertility benefits, paid time off for vacation, personal, sick and holidays, and multiple other perks and benefits. Please visit us at to learn more about CooperSurgical and the benefits of becoming a member of our team.
To all agencies : Please, no phone calls or emails to any employee of CooperSurgical about this opening. All resumes submitted by search firms / employment agencies to any employee at CooperSurgical via-email, the internet or in any form and / or method will be deemed the sole property of CooperSurgical, unless such search firms / employment agencies were engaged by CooperSurgical for this position and a valid agreement with CooperSurgical is in place. In the event a candidate who was submitted outside of the CooperSurgical agency engagement process is hired, no fee or payment of any kind will be paid.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
