What are the responsibilities and job description for the Marketing Analyst position at Cooper Machinery Services?
Job Title : Marketing Analyst
FLSA Status : Non-Exempt
Group : Regular - Full Time
Department : Strategic Marketing
Location : Houston, TX
About Cooper Machinery Services :
Cooper Machinery Services provides natural gas compression equipment and services to customers globally in the Oil & Gas, Power, Transportation, and Marine sectors. With a proud heritage dating back to 1833, Cooper Machinery Services is the OEM for legendary product lines including Cooper-Bessemer™, Ajax™, Superior™, Gemini, TSI, CSI, Enterprise, and Joy. Headquartered in Houston, TX, but with commercial and services hubs around the world, Cooper Machinery Services provides world-class services to more than 22,000 units in its installed base.
Our strength is our people. Each employee plays an integral role in our success and growth. With a commitment to our vision that strong relationships drive strong results and better business, our people make Cooper Machinery Services legendary.
Job Overview :
The Marketing Analyst is responsible for analysing market trends, customer behaviour, and sales data to identify patterns and opportunities that enhance Cooper Machinery Services' marketing strategies. This role focuses on understanding market segmentation, growing market share, and increasing the share of wallet among key accounts. The candidate will evaluate the effectiveness of marketing campaigns and collaborate across departments to optimize sales and marketing efforts in an industrial B2B setting.
Essential Duties and Responsibilities :
- Market Research & Analysis : Conduct market research to understand industry trends, competitive positioning, and customer needs. Analyse data from various channels to identify opportunities for growth in both market share and share of wallet.
- Data-Driven Insights : Evaluate marketing campaigns and sales data to determine effectiveness, making recommendations to improve market penetration and segmentation strategies.
- Share of Wallet : Analyse customer buying patterns to identify opportunities to increase share of wallet by offering additional products or services
- Market Segmentation : Develop and refine customer segmentation models to better target marketing efforts and ensure the company reaches the right audiences for maximum market impact.
- Market Share Growth : Monitor and report on market share performance, identifying key drivers for growth and areas where the company can capture additional share
- Buyer Table Analysis : Analyse and map out the buyer table, identifying key decision-makers and influencers within top 20 customers. Use these insights to improve engagement strategies and tailor marketing approaches to specific buyer personas
- Reporting & Presentations : Develop reports and dashboards that visualize key performance indicators (KPIs), including share of wallet, market segmentation, and market share, and present findings to marketing, sales, and leadership teams.
- Training & Support : Support the onboarding and continuous training of sales team members to ensure they are utilizing the available tools and processes efficiently.
Required Skills and Experience :
Desired Characteristics :
Core Competencies :
Summary :
Join our dynamic and innovative team at Cooper Machinery Services, where we value our employees by offering competitive benefits and a supportive work environment.
Benefits / Health and Wellness :
Cooper Machinery Services is an equal opportunity employer and gives all qualified applicants consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, genetic information, national origin, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws
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Salary : $50,000
