What are the responsibilities and job description for the Senior Brand Manager - Base Craisins position at COR - Ocean Spray Cranberries, Inc. (OSC-1000)?
Ocean Spray is hiring for a(n) Senior Brand Manager - Base Craisins! We’re a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role — it always comes back to this : we’re a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all — and we’ve been making our own way ever since. The Marketing Team at Ocean Spray is comprised of passionate marketers driven to build demand for the bold, refreshing power of the cranberry - resulting in vibrant, healthy lives for our consumers and farmer families. We are looking for an energetic, intellectually curious individual who can join our team of consumer-obsessed marketers to help drive sustainable growth across our Craisins and Snacking portfolio. The position is located in Massachusetts, either in our Boston office (Seaport location) or at our corporate headquarters in Lakeville, MA.
Apply fast, check the full description by scrolling below to find out the full requirements for this role.
Reporting to the Senior Director, USA Foods and Snacking, the Senior Brand Manager will be responsible for driving growth on Ocean Spray’s Craisins and Snacking business. This position is responsible for brand-building and business–building initiatives while ensuring delivery of our annual financial targets to our Grower Owners. You’ll lead both short-term and long-term strategy, develop best-in-class consumer-centric marketing campaigns, all while having fun! Additionally, you will be responsible for coaching and developing an Associate Brand Manager direct report.
A Day in the Life...
- Create and implement long-term growth strategies for key business or consumer segments, gathering alignment from stakeholders and leading cross functional teams in execution of these growth drivers.
- Lead development and execution of annual marketing strategies and plans to deliver against USA Craisins and Foods financial targets.
- Lead and inspire teams of cross functional peers, across Sales, Insights & Analytics, Operations, R&D, and Finance on key projects to deliver brand and financial commitments.
- Partner with Media, Brand Strategy, Integrated Marketing and Omni teams to develop consumer-insight led, best-in-class marketing campaigns to achieve business objectives and Marketing KPIs.
- Leverage a deep understanding of consumer needs and insights, retailer sales and trends, and competitive activity to analyze performance drivers and implement actions to achieve business goals.
- Lead and develop an ABM direct report, ensuring clear goals and providing regular and frequent feedback for ABM’s success.
What We Are Looking For :
Education :
Bachelor's or University Degree (Required) Master's Degree (Preferred)
Work Experience :
At least 5 Years of Experience
Benefits :
Health, Dental, and Vision insurance
Who We Are :
You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what’s better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.
Team members, farmers, consumers and communities alike-we value what makes us unique and strive to connect our farms to families for a better life by living our values :
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
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