What are the responsibilities and job description for the Influencer Coordinator position at Coral?
Job Description
Job Description
We are looking for an Influencer Coordinator to join our marketing team. The ideal candidate will be responsible for developing and executing our influencer marketing strategy to increase brand awareness and engagement across various social media channels.
Responsibilities
Develop and execute influencer marketing campaigns that drive brand awareness and engagement
Identify and recruit new influencers that align with the brand’s image and target audience
Build and manage relationships with influencers to foster long-term partnerships
Negotiate and manage contracts with influencers, ensuring that all requirements and deadlines are met
Develop and manage influencer content collaborations, ensuring that all content is on-brand and aligned with the overall marketing strategy
Coordinate influencer product collaborations, including the shipping and tracking of products and ensuring timely delivery
Monitor and analyze influencer performance, providing regular reporting and insights to the marketing team
Manage influencer budgets and ensure that campaigns are executed within budget
Stay up-to-date on industry trends and competitor activity in influencer marketing
Requirements
Experience
Bachelor’s degree in Marketing, Communications, or a related field
2 years of experience in influencer marketing, social media marketing, or digital marketing
Strong written and verbal communication skills
Excellent organizational and project management skills
Experience negotiating and managing contracts with influencers
Knowledge of social media platforms and influencer marketing trends
Ability to work in a fast-paced environment and manage multiple projects simultaneously
Experience with influencer marketing platforms and tools is a plus
Passion for the latest social media trends and influencers
Soft Skills :
Excellent interpersonal skills and ability to build and maintain relationships with influencers
Strong communication skills, both written and verbal
Strong analytical and problem-solving skills
Ability to work independently and as part of a team
Strong attention to detail and ability to manage multiple projects simultaneously
Creative and innovative thinker
Ability to adapt to change and work in a fast-paced environmentCombine relevant aesthetics for our Italic brand with direct response elements
Deep understanding of psychology driving “thumb stopper” advertising to grab attention within 3 seconds
