Social Media Manager

Black Desert Resort and Red Mountain Resort, both located in the stunning landscape of Southern Utah, offer unique luxury and wellness experiences amidst breathtaking natural scenery. Black Desert Resort features world-class accommodations, exceptional dining options, and a variety of premium amenities, including a championship 19-hole golf course designed by Tom Weiskopf. Red Mountain Resort is renowned for its immersive wellness retreats, adventure experiences, and rejuvenating spa treatments. Whether guests seek world-class golf, fine dining, outdoor exploration, or relaxation, both resorts provide impeccable accommodations, unparalleled service, and an unforgettable stay.

Job Summary:

The Social Media Manager at Black Desert Resort and Red Mountain Resort is responsible for developing and executing a comprehensive social media strategy to enhance brand awareness, drive engagement, and increase bookings. This role will manage all social media platforms, create compelling content, analyze performance metrics, and collaborate with various departments to ensure consistent brand messaging across digital channels. Reporting to the Director of Marketing, the Social Media Manager plays a vital role in shaping the online presence and digital storytelling of both resorts.

Job Specifications:

Onsite: Black Desert Resort & Red Mountain Resort

Shift & Schedule Availability: Year-Round / Full-Time

Pay Rate: $50,000 - $54,000/yr. This is the pay rate we reasonably expect to pay for this position. Individual compensation decisions are based on a variety of factors.

Responsibilities

• Develop, implement, and manage social media strategies to increase brand awareness, engagement, and bookings.
• Help oversee all social media platforms, including Instagram, Facebook, TikTok, X, LinkedIn, and YouTube, ensuring consistency in voice and messaging.
• Create, curate, and publish high-quality content, including graphics, videos, stories, and written posts.
• Monitor trends in social media, hospitality, and tourism to keep content fresh and relevant.
• Collaborate with internal departments (sales, food & beverage, spa.) to highlight resort experiences and promotions.
• Engage with followers, respond to inquiries, and foster relationships with brand advocates and influencers.
• Develop and execute influencer marketing campaigns, managing relationships with content creators and travel influencers.
• Monitor and analyze key performance metrics (engagement, reach, conversions) and adjust strategies accordingly.
• Plan and execute paid social media advertising campaigns to drive traffic and bookings.
• Work closely with the marketing team to align social media content with overall brand strategy.
• Stay updated on emerging social media trends, algorithm changes, and digital marketing innovations.
  
  

Qualifications

• Minimum of 2 years of experience managing social media for a luxury brand, hospitality company, or resort.
• Strong knowledge of social media platforms, trends, analytics, and best practices.
• Experience with social media scheduling tools (e.g., Sprout Social, Hootsuite, Later) and content creation platforms (e.g., Canva, Adobe Suite).
• Excellent storytelling skills and ability to create engaging visual and written content.
• Strong analytical skills, with the ability to interpret data and optimize campaigns.
• Knowledge of influencer marketing and experience managing influencer collaborations.
• Passion for travel, hospitality, and luxury experiences.
• Ability to work in a fast-paced environment, multitask, and meet deadlines.
• Flexibility to work evenings, weekends, and attend resort events as needed