What are the responsibilities and job description for the Communications Specialist - Cordish Living position at Cordish Living?
Essential Duties & Responsibilities
Resident Communications
- Develop content for monthly resident newsletters, including updates on events, giveaways, announcements, staffing changes, and more.
- Collaborate with hospitality teams to create invitations, flyers, and graphics promoting resident events.
- Design and maintain event calendars tailored to individual properties.
- Build email templates for on-site teams to streamline resident communications.
- Manage community digital signage (e.g., Skykit/elevator screens) to highlight resident events, Perks Partners, and local specials.
Organize and execute monthly initiatives like "Pet of the Month" contests, including promotion and prize coordination. - Craft one-off promotional emails as requested, focusing on partnerships, surveys, and local community updates.
Prospect Communications
- Write and manage prospect email campaigns, including drip campaigns, auto-responders, and one-off promotional emails via Entrata
- Create compelling email copy for AI-based communications to reflect brand voice and drive engagement.
- Develop cross-business emails to promote residential communities and related events.
General Marketing Support
- Collaborate with the marketing team to create leasing materials, including brochures, business cards, and property signage.
- Design graphics for digital and print use, such as social media posts, invitations, and postcards.
- Ensure cohesive brand representation across all communications and materials.
- Participate in the local apartment association, Company activities, and community networking opportunities.
- Complete any company-required continuing education and training
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Three or more years of related experience.
- Exceptional copywriting and editing skills with a strong grasp of brand voice.
- Experience in various email marketing platforms and campaign optimization.
- Basic graphic design skills and familiarity with tools such as Adobe Creative Suite or Canva.
- Ability to manage multiple projects in a fast-paced environment while maintaining attention to detail.
- Collaborative mindset with excellent communication and interpersonal skills.
- Knowledge of marketing principles and strategies to enhance resident and prospect engagement.
- Able to multi-task and complete projects within a designated time frame.
- Able to work a flexible schedule which may include nights and weekends.
- Able to travel to various markets including St. Louis, Dallas, and other markets as needed to support team for various events and outreach opportunities.
- Knowledge of Fair Housing, Americans with Disabilities Act, Fair Credit Reporting Act, and other laws pertaining to apartments.
Please note this job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities that are required of this position. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.