What are the responsibilities and job description for the Community Relations Coordinator position at Cordova Recreation & Park District?
Distinguishing Characteristics
Who We Are
Established in 1958, Cordova Recreation & Park District (CRPD) is an independent special district governed by an elected Board of Directors.
We provide quality recreational programs, parks and services for our diverse and growing region. We currently operate over 50 parks and facilities across more than 600 acres of urban and open space. We also operate Cordova Golf Course which is a full-service 18-Hole course with a lighted driving range, pro-shop and lessons from PGA professionals. We host dozens of events throughout the year and provide athletic, educational and creative outlets for children and adults of all ages.
Who We Serve
We proudly serve communities within Sacramento County including the City of Rancho Cordova and the communities of Gold River, Larchmont, Mather, Riviera East, Rosemont and additional unincorporated portions of Sacramento County.
Learn more about Who We Are at cordovarpd.gov/about-us/!
The following duties are typical for this classification. Incumbents may not perform all the listed duties and/or may be required to perform additional or different duties from those set forth below to address business needs and changing business practices.
- Compose, type, edit, and proofread a variety of complex documents, including forms, memos, administrative, statistical, financial, and staff reports, and correspondence for department staff from rough draft, handwritten copy, verbal instructions, or from other material using a computer; check draft documents for punctuation, spelling, and grammar; makes or suggests corrections.
- Screen calls, visitors, and incoming mail at the District office during standard business hours; provide information to the public by phone or in person; listen to questions and interpret and apply regulations, policies, procedures, systems, rules, and precedents according to existing guidelines; respond to staff inquiries and complaints; refer parties to the appropriate department source; coordinate or resolve problems of a moderate nature when appropriate.
- Coordinate and assist with the development of District image and branding campaigns; evaluate and modify communication, advertising, and outreach methods as necessary.
- Assist with marketing campaigns in coordination with the District's communication and marketing strategies as directed by management level staff in all departments; collect and utilize data to drive marketing practices.
- Prepare communications and public relations materials, such as (but not limited to) press releases, public service announcements, recreation guides, brochures, website articles, and newsletters.
- Prepare and present various written and verbal communications to various staff and the public.
- In coordination with District staff, prepare, review, and/or edit various social media channels and electronic content, such as (but not limited to) Facebook, X, Instagram, Nextdoor, YouTube, LinkedIn, Yelp Biz, Flickr, WordPress and Wix.
- Assist District staff with organizing communications for special events, including (but not limited to) park and facility openings, dedications, and community events.
- Use various software applications, such as, spreadsheets, relational databases and graphics packages to assemble, manipulate and/or format data and/or reports.
- May serve as spokesperson for the District when needed or requested.
- Manage media and District communication contact lists.
- Produce graphics (flyers, posters, print promotional materials) for various departments and teams.
- Films and edit video of various programs and events utilizing editing software such as, Adobe Premiere, Final Cut Pro, or similar system.
- Photographs events, programs, and facilities; maintain the District photo and video archives.
- Act as a District liaison with various community groups and partnerships and as a District liaison for consultants retained by the District to assist with communication and marketing messaging.
- Attend evening and weekend events as necessary throughout the year.
- May attend regularly scheduled and special Board meetings.
- Perform related duties as required.
Knowledge of:
- Public relations and communication practices, and procedures.
- Advertising and public relations industry practices, methods, and trends.
- Community engagement research.
- Graphic design methods, principles, and techniques.
- Crisis communication and emergency response.
- Parks and Recreation Departments.
- The regulations, procedures, and services of Special Districts.
- Current social media platforms and trends.
- Video editing software.
- Office procedures, methods, and equipment including computers and applicable software applications such as word processing, spreadsheets, and databases.
- Establish effective working relationships with the media, employees, managers, citizens appointed and elected officials.
- Write and oversee the design of promotional and informational materials.
- Operate office equipment including computers and supporting word processing, spreadsheet, and database applications, keyboard, printers, scanners, copier, fax machine, and phone system.
- Work in a team environment and to work independently.
- Communicate effectively, both orally and in writing.
- Communicate well during a crisis.
- Remain calm in emergency situations.
- Make persuasive public presentations.
- Listen and respond to citizens and other customers on a variety of issues.
- Write and oversee the design of promotional and informational materials.
- Accomplish goals using sound analytical and decision-making skills, and to creatively problem-solve complex issues.
- Exercise sound judgment with established guidelines.
- Use independent judgment in routine situations, such as answering questions.
- Effectively coordinate work efforts with District staff in all departments.
- Effectively communicate with individuals or groups utilizing a broad base of verbal skills.
- Comprehend and correctly use a variety of informational documents, including reports, procedure manuals, financialanalysis and reports initiated by staff.
- Effectively use project management skills including the ability to manage multiple projects, teams, and vendors, tomeet tight deadlines.
- Communicate clearly and concisely, both orally and in writing.
- Establish and maintain effective working relationships with those contacted in the course of work.
- Drive to parks and facilities throughout the District and surrounding geographic area to attend events, meetings, and perform onsite work related to the communications and marketing functions.
Equivalent to a Bachelor's degree from an accredited college or university with major coursework in journalism, mass media communications, public relations, advertising, marketing, or a related field, and one year of increasingly responsible work experience in journalism, mass media communications, or public relations.
License or Certificate:
Possession of a valid Class C (basic, noncommercial vehicle) California Driver's License
Additional Requirements:
Department of Justice (DOJ) and Federal Bureau of Investigation (FBI) background check.
Required to take and pass a drug screening.
PHYSICAL DEMANDS AND WORKING ENVIRONMENT
Pre-Hire Requirements:
Salary : $59,584 - $76,046