What are the responsibilities and job description for the Senior Market Researcher position at Core Digital Media?
Core Digital Media brands empower people to improve their financial lives every day. We are one of the largest advertisers on the internet and tens of millions of people come to our sites each month. We have helped many of them save thousands of dollars off of a variety of recurring expenses such as their mortgage, insurance premiums, credit card fees, etc. Our websites include LowerMyBills.com and QuickenLoans.com , and they provide our consumers with valuable content, tools, service providers and solutions as they navigate some of life's biggest financial decisions.
Core Digital Media is a proud member of the Rocket Companies family [RKT on NYSE] and works in close partnership with its sister companies Rocket Mortgage, Rocket Homes, Rocket Loans and Rocket Money. These companies are all market leaders in their industries and are obsessed with helping their clients achieve the dream of homeownership and financial freedom.
Core Digital Media is committed to building and maintaining a culture of diversity, equity and inclusion, where all are welcomed and have the opportunity to flourish in their careers.
We are looking for a driven, proactive Senior Market Researcher who takes initiative and thrives in an autonomous role. This person will lead research efforts to uncover deep consumer insights that drive high-impact marketing strategies for Rocket Mortgage.
This role isn't just about gathering data—it's about translating research into clear, actionable recommendations that enhance messaging, optimize lead generation, and fuel strategic decision-making. The ideal candidate will be a strategic thinker and problem-solver who is comfortable owning research projects from start to finish and advocating for insights that improve business performance.
Research & Insights Development
- Gain a deep understanding of our consumers, becoming the subject matter expert on their motivations, behaviors, and pain points related to homebuying, refinancing, home equity and personal loans.
- Design and execute a wide range of research methodologies, including but not limited to : User research (interviews, usability testing, surveys, behavioral analytics), Market & competitive analysis, A / B testing and experimentation, Social listening and trend analysis, Secondary research (industry reports, economic trends, and regulatory factors)
- Identify patterns in consumer behavior, motivations, and decision drivers to inform marketing strategies.
- Uncover hidden opportunities and market gaps that differentiate Rocket Mortgage from competitors.
- Uncover pain points in the user journey and recommend UX / UI optimizations that improve engagement and conversion.
- Collaborate with product and design teams to ensure research-driven insights enhance digital experiences, including landing pages and marketing touchpoints.
- See marketing tests through from concept to completion, ensuring research-driven test ideas are executed, measured, and refined.
- Analyze test outcomes to better understand how insights translate into high-performing marketing strategies and messaging.
Data Synthesis & Storytelling
Collaboration & Communication
Leadership & Initiative
Minimum Qualifications
Preferred Qualifications
This role is eligible for a 10% annual bonus as well as medical benefits and 401K plan
Why Join Us?
At Rocket Mortgage, research isn't just about gathering data—it's about making a real business impact. We need someone who is curious, takes initiative, and thrives in a fast-paced environment. If you're passionate about research that fuels strategy, optimizes messaging, and drives performance, we'd love to hear from you.
Disclaimer This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.
Core Digital Media an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Core Digital Media is committed to diversity, equity and inclusion and the principle of equal employment opportunity for all employees. CDM provides employees with a work environment free of discrimination and harassment.
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