What are the responsibilities and job description for the Marketing Director- Mortgage Solutions position at CoreLogic, Inc.?
At CoreLogic, we are driven by a single mission-to make the property industry faster, smarter, and more people-centric. CoreLogic is the trusted source for property intelligence, with unmatched precision, depth, breadth, and insights across the entire ecosystem. Our talented team of 5,000 employees globally uses our network, scale, connectivity and technology to drive the largest asset class in the world. Join us as we work toward our vision of fueling a thriving global property ecosystem and a more resilient society.
CoreLogic is committed to cultivating a diverse and inclusive work culture that inspires innovation and bold thinking; it's a place where you can collaborate, feel valued, develop skills and directly impact the real estate economy. We know our people are our greatest asset. At CoreLogic, you can be yourself, lift people up and make an impact. By putting clients first and continuously innovating, we're working together to set the pace for unlocking new possibilities that better serve the property industry.
Job Description :
We are seeking an experienced, strategic, and proven Marketing Director to lead demand gen and integrated marketing for CoreLogic's Marketing and Data Solutions Team in the Mortgage Business Unit. The successful candidate will play a pivotal role in expanding CoreLogic's share of the Mortgage Broker audience-a new and exciting target for the company. This leader will be responsible for developing and executing compelling, data-driven marketing plans and campaigns that drive awareness, lead generation, and new sales.
The ideal candidate will be a proven demand generation expert with deep expertise in creating, executing and reporting on integrated marketing campaigns. Since the Marketing and Data Solutions Team is one of CoreLogic's newest solution groups, this role requires speed, agility, creativity, and an experimental mindset to continually refine and perfect our value proposition for the mortgage broker audience.
What You'll Be Doing :
- Create & Execute Marketing Strategies : Lead the creation and execution of integrated marketing campaigns that drive solution awareness, marketing qualified leads, and ultimately sales pipeline growth within the mortgage broker segment.
- Collaborate Across Teams : Work closely with Product Marketing, Product Management, and Sales to ensure marketing initiatives align with business unit objectives, product positioning, sales cycles, and customer needs.
- Demand Generation : Implement high-performing demand gen campaigns, leveraging personalized promotions, digital marketing, content marketing, events, and sales enablement tools.
- Thought Leadership & Content Development : Drive thought leadership initiatives, developing compelling content that can be syndicated across multiple channels, including PR, social media, and other promotional tactics.
- Media & Influencer Engagement : Identify and execute opportunities to enhance CoreLogic's reputation and credibility among clients, partners, and industry media via strategic influencer campaigns.
- Partner Co-Marketing : Develop co-marketing initiatives with key partners to expand CoreLogic's reach and increase solution awareness, MQLs, and new sales.
- Campaign Performance & Optimization : Track, measure, and optimize marketing campaign effectiveness using data-driven reporting and KPIs.
What's in it For You :
Job Qualifications :
Annual Pay Range :
101,200 - 136,600 USD
CoreLogic benefits information can be found here : http : / / www.yourcorebenefits.com / . Qualifications, locations and experience of the individual ultimately selected for the position may impact the final actual offered compensation, which may vary from any posted range.
CoreLogic is an Equal Opportunity employer committed to attracting and retaining the best-qualified people available, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability or status as a veteran of the Armed Forces, or any other basis protected by federal, state or local law. CoreLogic maintains a Drug-Free Workplace.
CoreLogic is fully committed to a work environment that embraces everyone's unique contributions, experiences and values. We offer an empowered work environment that encourages creativity, initiative and professional growth and provides a competitive salary and benefits package. We are better together when we support and recognize our differences.
Please apply on our website for consideration.
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Salary : $101,200 - $136,600