Director, Public Relations and Communications

About The Employer

The Corona-Norco Unified School District is the largest school district in Riverside County and the seventh-largest district in California. The success of our students is a direct result of our incredible classified and certificated staff members, which is why we believe in empowering our employees through a dedicated effort for continual training and professional development. Additionally, all teachers and administrators have access to participate in our induction program.

Requirements / Qualifications

MINIMUM QUALIFICATIONS:

• Education: Bachelor’s degree in communications, Journalism, Public Relations, Political Science, or a related field. Master’s degree preferred.
• Experience: Appropriate experience necessary to all aspects of the position, including demonstrated success working with interdepartmental and public agencies.
  
  

The complete application for the position will include:

• The Corona-Norco Unified School District classified management Edjoin application.
• A personal letter of application giving reasons for being interested in this position.
• A current resume including background information, educational experience and achievements.
• Three current letters of recommendation (current means within the last two years).
• A complete set of transcripts.
  
  

MAJOR DUTIES AND RESPONSIBILITIES:

• Under the direction and general supervision of the Chief of Communications, Executive Services.
• Manages the district’s public relations and communication efforts.
• Manages the district’s use of web-based communication strategies.
• Assists with management of the department budget.
• Supervises and trains assigned staff.
• Coordinates communication efforts for district-wide initiatives.
• Coordinates communication efforts with CNUSD stakeholders as it relates to LCAP programs.
• Initiates and coordinates media coverage and is available to the press during office hours and on call
  
  

at other times.

• Manages training support staff.
• Manages technical support staff.
• Develops and promotes interest among groups supportive of the district’s education objectives to
  
  

expand upon the organization’s positive reputation.

• Acts as a liaison between site and/or district administrators in gathering and sharing factual
  
  

information with the media and public-at-large.

• Seeks out and cultivates news and information resources for the development of positive stories.
• Represents the district at community events.
• Analyzes communication analytics, develops reports, and makes recommendations.
• Write/edit press releases and other content for publication in web-based and print media.
• Oversees the district’s social media program.
• Collaborates with other departments, schools, and governmental entities.
• Assists in interpreting, analyzing, and summarizing ongoing legislative developments.
• Provides graphic design technical assistance in the development of materials with marketing
  
  

potential.

• Provides technical assistance for school sites’ public relations efforts.
• Implements appropriate aspects of the district’s strategic plan.
• Leads the integration of artificial intelligence into communication strategies, ensuring alignment
  
  

with industry standards.

• Conducts evaluations for Communications staff.
• Leads the Communications team with a commitment to innovation, best practices, and strategic
  
  

leadership, fostering a culture of creativity, adaptability, and engagement.

• Assists departments in crisis communication.
  
  

ADJUNCT DUTIES AND RESPONSIBILITIES:

• Maintain positive staff relations.
• Participate in professional growth activities.
• Keep informed on current trends in education and public relations.
• Develop materials to implement programs.
• Serve as a liaison in the district.
  
  

MINIMUM QUALIFICATIONS:

• Education: Bachelor’s degree in communications, Journalism, Public Relations, Political Science, or a related field. Master’s degree preferred.
• Experience: Appropriate experience necessary to all aspects of the position, including demonstrated success working with interdepartmental and public agencies.
  
  

SALARY/CONTRACT:

Range 2 of the Classified Management Salary Schedule, $138,920.00 - $177,306.00 based on 261 workdays