What are the responsibilities and job description for the Media Planner/Buyer position at Cortis Lentini S.r.l.?
Description
Who You Are
You’re a marketing professional who has experience researching, planning, negotiating and buying traditional media and measuring campaign results. You enjoy engaging with people and negotiating media to secure the best deal and highest value. You enjoy working with other marketing professionals to create holistic marketing strategies that include paid digital media, public relations, social media, SEO, creative and websites. You can develop media strategies with a focus in traditional media tactics, and also measure the effectiveness of those campaigns and provide insights on performance. You have an understanding and experience with digital marketing and programmatic media buying. This is a remote position.
Who We’re Looking For - Requirements/Responsibilities
As a traditional media expert and integral part of an omnichannel media, you’ll work with an integrated team of marketing professionals and be responsible for planning and executing on media strategies for a designated list of clients. Tactics within your purview may include TV, CTV, Radio, Online Radio, OOH, Print, and direct placement of online media (e.g. display, preroll). Additionally, you’ll be responsible for reporting on the performance of media tactics, recommending optimizations, and reconciling media financials monthly. You will work under the supervision of the Media Director.
In line with our commitment to diversity and inclusion, we ask that all applicants not include their photo in any submissions (i.e. portfolio, resume, etc.).
About Mhp.si Family Of Companies
mhp.si is Arkansas’ largest full-service TraDigital™ marketing agency, delivering award-winning, results-driven campaigns since 1972. STRATEGY, PERFORMANCE, and RESULTS lie at the center of everything we do, and we’ve helped over 800 clients across sectors like healthcare, finance, education, and retail. Our family of companies also has deep roots in industries like agriculture, heavy equipment, and automotive, giving us a diverse perspective that sets us apart.
Our 150 team members—creative thinkers, data wizards, and digital strategists—are guided by three core values:
Who You Are
You’re a marketing professional who has experience researching, planning, negotiating and buying traditional media and measuring campaign results. You enjoy engaging with people and negotiating media to secure the best deal and highest value. You enjoy working with other marketing professionals to create holistic marketing strategies that include paid digital media, public relations, social media, SEO, creative and websites. You can develop media strategies with a focus in traditional media tactics, and also measure the effectiveness of those campaigns and provide insights on performance. You have an understanding and experience with digital marketing and programmatic media buying. This is a remote position.
Who We’re Looking For - Requirements/Responsibilities
- Strong analytical and organizational skills.
- Strong negotiation and relationship skills.
- High level of expertise in Excel/Google Sheets.
- Experience in planning, negotiating, building partnerships, and buying linear media, such as TV, Radio, Outdoor, Print, and Sponsorships.
- Experience in DSPs, Connected TV, and programmatic online radio is preferred but not required.
- Experience in co-op-funded advertising is preferred but not required.
- Detail-oriented, strong financial acumen, and the ability to reconcile media financials.
- Experience in performance marketing with measurable outcomes.
- A curious problem solver who’s energized to find answers and solutions.
- An excellent communicator who can articulate media strategies to experts as well as novices.
- An effective negotiator who can collaborate with media vendors to maximize value for clients.
- A bachelor’s degree or higher is preferred but not required.
- Industry experience of 3 years in media buying and planning media.
As a traditional media expert and integral part of an omnichannel media, you’ll work with an integrated team of marketing professionals and be responsible for planning and executing on media strategies for a designated list of clients. Tactics within your purview may include TV, CTV, Radio, Online Radio, OOH, Print, and direct placement of online media (e.g. display, preroll). Additionally, you’ll be responsible for reporting on the performance of media tactics, recommending optimizations, and reconciling media financials monthly. You will work under the supervision of the Media Director.
In line with our commitment to diversity and inclusion, we ask that all applicants not include their photo in any submissions (i.e. portfolio, resume, etc.).
About Mhp.si Family Of Companies
mhp.si is Arkansas’ largest full-service TraDigital™ marketing agency, delivering award-winning, results-driven campaigns since 1972. STRATEGY, PERFORMANCE, and RESULTS lie at the center of everything we do, and we’ve helped over 800 clients across sectors like healthcare, finance, education, and retail. Our family of companies also has deep roots in industries like agriculture, heavy equipment, and automotive, giving us a diverse perspective that sets us apart.
Our 150 team members—creative thinkers, data wizards, and digital strategists—are guided by three core values:
- INTELLIGENCE – Deep expertise and forward-thinking innovation power our solutions.
- INTENSITY – We bring energy, excellence, and relentless drive to everything we do.
- IMPACT – We aim to make a difference for our clients, our communities, and each other.
