Social Media and Online Reputation Manager - Atlanta, GA

As the Social Media and Online Reputation Manager, you will develop and execute strategies across multiple digital platforms to elevate Cortland’s brand awareness, reputation, and engagement. Managing a small team, you’ll oversee social media content and reputation management for Cortland’s communities, ensuring a unified, creative, and consistent brand presence.

•  In partnership with Cortland’s marketing agencies and internal stakeholders, develop and execute a social media strategy for Cortland’s corporate accounts on platforms such as LinkedIn, Instagram, and TikTok to enhance brand awareness and reputation and to drive engagement among prospective residents and associates as well as the real estate investment and industry communities.
• Create and curate compelling content, including images, videos, and graphics, tailored to each social media platform at both the corporate level and individual community level. Manage social media editorial calendars and work with social media ambassadors at each community to ensure content is engaging and aligns with the company’s brand voice and values.
• Maintain and build upon Cortland’s #1 ranking in online reputation among property managers. Partner with community operations teams to implement approaches to encourage satisfied residents to leave positive reviews. Track and analyze reviews and social media mentions to monitor brand sentiment across the Cortland portfolio and identify emerging issues or trends. Manage the relationship with key online review sites such as Google, Yelp, Facebook, Apartments.com, etc.)
• Develop and implement standards for responding to positive and negative resident reviews and feedback across review sites and social media. Coordinate with community operations teams to respond using timely, thoughtful messaging. Partner closely with senior management (e.g., Communications, Marketing, Legal) to address any negative incidents or publicity that could impact the company’s reputation.
• Ensure online content and information for each community such as name, address, operating hours, description, etc. is accurate across all search engine and mapping sites (e.g., Google, Bing, Google Maps, Apple Maps, Google My Business, etc.)
• Monitor and analyze social media engagement metrics and online reputation performance across all communities. Provide regular reporting, actionable insights and recommendations for improving a community’s social media and online presence.
• Stay up-to-date with industry trends, social media and online reputation best practices, and emerging technologies. Conduct competitive analysis to identify opportunities for improvement and differentiation.
• Work closely with the marketing, communications, and operations teams to align social media and reputation management efforts with broader marketing, brand awareness, and company objectives. Provide ongoing training and coaching of community operations teams for managing social media posts and online reviews and responses.

• 5 years' experience in brand management or digital marketing with an understanding of social media and reputation management, preferably with a firm that manages multiple operational locations.
• Bachelor’s degree in Marketing, Communications, Public Relations or a related field is preferred.
• Excellent communication skills, both written and verbal, with the ability to engage diverse audiences.
• In-depth knowledge of social media platforms and online reputation tools, metrics, and best practices.
• Creative expertise in developing compelling content that resonates with target audiences and supports brand objectives.
• Exceptional organizational and multitasking skills with keen attention to detail.
• Ability to analyze data and translate findings into actionable strategies, insights, and recommendations. Familiarity with SEO (Search Engine Optimization) management and trends a plus.
• Experience with graphic design and video editing software (e.g., Adobe Creative Suite) is a plus.