What are the responsibilities and job description for the Product Manager, Branded Marketing position at Cosette Pharmaceuticals Inc.?
Cosette Pharmaceuticals, Inc. is a US-based, fully integrated pharmaceutical company with capabilities in product development, manufacturing, and commercial operations. Cosette has a fast-growing portfolio of branded pharmaceuticals consisting of products in the cardiology, women's health, and migraine markets. Cosette has a long history in quality manufacturing of complex dosage forms including topical creams, ointments, oral liquids/solutions and suppositories, which has led to consistent supply to customers and commercialization success. Cosette has corporate and manufacturing facilities in New Jersey and North Carolina and is supported by more than 300 dedicated employees across all functional areas.
Innovating every day.™
The Product Manager, Branded Marketing is a key role on the Branded Pharma Team and will report to the Senior Director, Branded Marketing.
The Product Manager will play a vital and critical role in US marketing initiatives focused on driving customer conversion and expanding utilization of Cosette Branded products for appropriate patients to help the Branded Business Unit achieve near-term revenue goals that deliver on ambitious brand growth. Key promotional activities and responsibilities include brand planning, development and oversight of promotional campaigns, including Personal Promotion & Non-Personal Promotion to HCPs and Patients.
Included in the scope will be adapting the brand’s strategy/tactics leveraging insights in a changing competitive landscape, agency management, ownership of the MLR process and marketing budget management.
This is a hybrid role, requiring 3 days per week at our corporate headquarters in Bridgewater, NJ.
The Product Manager will play a vital and critical role in US marketing initiatives focused on driving customer conversion and expanding utilization of Cosette Branded products for appropriate patients to help the Branded Business Unit achieve near-term revenue goals that deliver on ambitious brand growth. Key promotional activities and responsibilities include brand planning, development and oversight of promotional campaigns, including Personal Promotion & Non-Personal Promotion to HCPs and Patients.
Included in the scope will be adapting the brand’s strategy/tactics leveraging insights in a changing competitive landscape, agency management, ownership of the MLR process and marketing budget management.
This is a hybrid role, requiring 3 days per week at our corporate headquarters in Bridgewater, NJ.
Key Responsibilities
- Support the Branded marketing team in the creation of brand strategy and tactics in line with growth opportunities.
- Lead the implementation of assigned initiatives (optimization of campaign materials, influencer tactics, congress management, internal communications, multi-channel) across a broad spectrum of the marketing mix utilizing excellent project management skills to achieve project goals.
- Work closely with vendors to conceptualize, develop, and execute promotional materials and programs.
- Identify innovative and compliant mechanisms to engage and provide value to key customers and differentiate Cosette based on key company and brand strengths.
- Apply creativity, innovation & out-of-box thinking to enhance the customer experience.
- Ensure that the brand marketing spend on assigned projects is on target and spent efficiently.
- Articulate market performance, trends and developments in order to influence business strategy, identify future risks and opportunities.
- Optimize the layout and format of presentations for key internal stakeholders to ensure key messages are clear and resonate.
Requires Cross Functional Collaboration:
- Work with branded Sales Team to gain alignment and provide support with sales force execution and other business needs.
- Partner with Medical and other key cross functional brand team members on brand promotional development, execution and performance management.
- Represent Marketing during Medical, Legal Regulatory Review Committee (MLRC) meetings to proactively ensure compliant and appropriate activities.
Desired Experience/Education and Personal Attributes
- BA/BS degree in a relevant field; MBA or advanced degree preferred.
- 4 years of pharma/biotech experience, on the client or agency side.
- Product Launch experience preferred.
- Strong communication and presentation skills to interface with both internal and external stakeholders, cross-functional partners, and senior management.
- Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously in a fast-paced environment
- Experience managing agencies, consulting firms and/or other vendors
- Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities.
- Demonstrated consistent track record of success in project management and producing results as a team and/or individual contributor.
- Work within appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.
- Willingness/ability to travel domestically, while working under a hybrid structure including onsite working 3 days per week on average from our Bridgewater, NJ Office.
