Senior Product Manager, Branded Marketing

Description

Cosette Pharmaceuticals, Inc. is a US-based, fully integrated pharmaceutical company with capabilities in product development, manufacturing, and commercial operations. Cosette has a fast-growing portfolio of branded pharmaceuticals consisting of products in the cardiology, women's health, and migraine markets. Cosette has a long history in quality manufacturing of complex dosage forms including topical creams, ointments, oral liquids / solutions and suppositories, which has led to consistent supply to customers and commercialization success. Cosette has corporate and manufacturing facilities in New Jersey and North Carolina and is supported by more than 300 dedicated employees across all functional areas.

Innovating every day.™

The Senior Product Manager, Branded Marketing is a key role on the Branded Pharma Team and will report to the Senior Director, Branded Marketing.

The Senior Product Manager will play a vital and critical role in US marketing initiatives focused on driving customer conversion and expanding utilization of Cosette Branded products for appropriate patients to help the Branded Business Unit achieve near-term revenue goals that deliver on ambitious brand growth. Key promotional activities and responsibilities include brand planning, development and oversight of promotional campaigns, including Personal Promotion & Non-Personal Promotion to HCPs and Patients.

Included in the scope will be adapting the brand's strategy / tactics leveraging insights in a changing competitive landscape, agency management, ownership of the MLR process and marketing budget management.

This is a hybrid role, requiring 3 days per week at our corporate headquarters in Bridgewater, NJ.

Key Responsibilities

• Support the Branded marketing team in the creation of brand strategy and tactics in line with growth opportunities.
• Lead the implementation of assigned initiatives (optimization of campaign materials, influencer tactics, congress management, internal communications, multi-channel) across a broad spectrum of the marketing mix utilizing excellent project management skills to achieve project goals.
• Work closely with vendors to conceptualize, develop, and execute promotional materials and programs.
• Identify innovative and compliant mechanisms to engage and provide value to key customers and differentiate Cosette based on key company and brand strengths.
• Apply creativity, innovation & out-of-box thinking to enhance the customer experience.
• Ensure that the brand marketing spend on assigned projects is on target and spent efficiently.
• Articulate market performance, trends and developments in order to influence business strategy, identify future risks and opportunities.
• Optimize the layout and format of presentations for key internal stakeholders to ensure key messages are clear and resonate.

Requires Cross Functional Collaboration :

Desired Experience / Education and Personal Attributes

Equal Opportunity Employment

Providing "equal employment opportunity" is one of the most important people policies of Cosette Pharmaceuticals, Inc. Our goal is to do all that we realistically can to provide genuine equal employment opportunity to applicants and employees in all phases of our operation. It is the policy of this Company that there shall be no discrimination with respect to employment, or any of the terms and conditions of employment, because of an individual's race, creed, religion, color, national origin, citizenship, ancestry, age, gender identity or expression, affectional or sexual orientation, marital status, domestic partnership, familial status, atypical hereditary cellular or blood trait, disability (including AIDS and HIV infection), genetic information, liability for service in the United States armed forces or any other legally protected status. The Company is dedicated to ensuring that all employment decisions are in accordance with these principles of equal employment opportunity.