Director, Digital Marketing

Job Summary: We are seeking a dynamic and strategic Director of Digital with a deep expertise in programmatic media to lead and execute innovative digital strategies that drive customer acquisition, retention, and revenue growth. In this role, you will oversee aspects of our programmatic advertising operations, ensuring the seamless delivery of effective, data-driven campaigns that maximize ROAS and enhance brand visibility. You will work closely with cross-functional teams to develop and implement cutting-edge media strategies across digital channels, while also mentoring and leading a team of digital media professionals. This position is a people manager role reporting to the Vice President Venues Marketing. Key Responsibilities: Strategic Leadership: Lead the development and execution of the paid ad & programmatic media strategy to support overall marketing and business objectives. Own the end-to-end digital media planning and buying process, ensuring campaigns are optimized for performance across key programmatic platforms (e.g., Google DV360, The Trade Desk, etc.) Work closely with marketing leadership to align programmatic initiatives with broader company goals and strategies. Stay ahead of industry trends, new technologies, and emerging programmatic capabilities to ensure the company remains at the cutting edge of digital advertising. Campaign Management & Optimization: Oversee the execution, optimization, and measurement of programmatic media campaigns across display, video, mobile, social, and other digital channels. Collaborate with data and analytics teams to build actionable insights, ensuring continuous campaign optimization and performance improvement. Ensure accurate targeting and segmentation to maximize audience reach and engagement, utilizing first-party and third-party data. Analyze and report on campaign performance, providing recommendations for continuous improvement and refinement of media strategies. Vendor, Budget, & Resource Management: Build and maintain strong relationships with programmatic media partners, technology providers, and external agencies to ensure the best value and performance. Develop and manage the programmatic media budget, ensuring efficient spend allocation and cost-effective strategies to achieve campaign objectives. Monitor and report on spend, performance, and ROAS for each campaign to ensure financial efficiency and marketing effectiveness. Data-Driven Decision Making: Use data, performance metrics, and analytics to inform decisions and refine strategies for greater campaign effectiveness and audience targeting. Partner with the Strategy team and leverage external analytics resources to measure and report on KPIs such as CPA, CPL, ROAS, and other key digital media metrics. Qualifications: Experience: 10 years of experience in digital marketing, with a strong focus on programmatic media buying and campaign management. Technical Expertise: Deep understanding of programmatic media platforms (Google DV360, The Trade Desk, Amazon DSP, etc.), real-time bidding (RTB), audience segmentation, and data management platforms (DMPs). Leadership: Excellent leadership and communication skills, with the ability to inspire and motivate a team to achieve common goals. Analytical Skills: Strong analytical skills with the ability to translate complex data into actionable insights and recommendations. Industry Knowledge: In-depth knowledge of digital media trends, technologies, and best practices in programmatic advertising, as well as a deep understanding of consumer behavior and audience targeting. Problem Solving: A creative problem solver who can innovate and adapt strategies to meet business goals in a constantly evolving landscape. Communication: Excellent communication skills, with the ability to clearly articulate strategies, goals, and results to internal and external stakeholders. Preferred Skills & Qualities: Experience with advanced analytics tools and platforms such as Google Analytics, Tableau, or similar. Familiarity with multi-channel media strategies and integrating programmatic with other digital marketing efforts. Expertise in developing and optimizing cross-platform digital media strategies that deliver measurable results.

Salary : $160,000 - $215,000