Senior Specialist, Email Marketing - Apartments.com

Job Description

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

Apartments.com

Apartments.com is the nation’s #1 rental marketplace for owners, property managers and consumers. Apartments.com is the network that millions of renters every year rely on to find their new place, is continuing to grow our industry-leading sales force. We provide apartment Property Managers and Owners with a platform to market their property listings and the industry’s most comprehensive virtual tools to attract the most and highest-quality renters. The Apartments.com Network includes Apartments.com, ForRent.com, ApartmentFinder.com, ApartmentHomeLiving.com, and eight other leading rental sites. Our suite of services includes digital advertising, social and reputation management, and market analytic solutions which delivers innovative tools for our customers.

Learn more about Apartments.com.

Role Description

We are currently seeking a Sr. Specialist, Email Marketing to join our Atlanta based Apartments.com Marketing team. This role will work on both B2C and B2B email campaigns, including projects from setup to launch to testing and analysis. We are looking for a person who is passionate about email and marketing automation and is excited to test new ideas. Qualified candidates will be comfortable working on a number of projects at once in a fast-paced environment. This position reports to the Director, Email Marketing & CRM.

Role & Responsibilities

• Email campaign setup, segmentation of contacts, A/B testing, deployment of campaigns, reporting and analytics on campaign performance
• Build, test and deploy email campaigns including drafting and editing copy, layout, links, and dynamic content; own quality assurance of all outbound campaigns
• Manage Salesforce Marketing Cloud for all B2C campaigns, deploy emails in a timely and routine manner to the intended audiences, and set up/monitor basic automations
• Execute B2B campaigns in marketing automation platforms and drive increases in qualified leads for sales across our largest enterprise clients and prospects
• Manage data with SFMC creating segments, data extensions, suppression lists, imports, exports, and working with third party vendors to ensure ongoing data hygiene
• Build Salesforce and Funnel.io reports and dashboards to provide visibility into marketing campaign/email results and measure effectiveness
• Collaborate across different departments and teams, manage stakeholder relationships
• Maintain best practices for Marketing Automation Platforms, including naming conventions, list management, lead flow, completion actions, owners, etc.
• Create standardized templates and other assets for ease of campaign management
  
  

Basic Qualifications

• Bachelor’s degree required from an accredited, not-for-profit University or College, ideally in Marketing, Communications, or related field
• 5 years of related experience
• Working knowledge of HTML/CSS/Ampscript
• Proficient in Microsoft Excel and Adobe Photoshop
• Working knowledge of CAN-SPAM, CASL, email best practices, including design principles, metrics, data hygiene and compliance
• Detail-oriented with strong organizational and project management skills
• Demonstrated analytical and problem-solving skills
• Ability to prioritize and handle multiple projects simultaneously, perform in a fast-paced environment, and maintain a high level of detail and accuracy
• A track record of commitment to prior employers.
  
  

Preferred Qualifications

• 2 years’ experience with email marketing, list management, analysis
• Basic knowledge of SQL and or SQL Server Management Studio
• Salesforce Email Marketing Specialist certification
• Familiarity with email testing tools (Litmus, Return Path or similar)
• Experience in Google Analytics
  
  

What’s in it for you?

When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.

Our Benefits Package Includes (but Is Not Limited To)

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
• Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
  
  

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing