What are the responsibilities and job description for the Marketing Manager position at Cottage Care Co?
Job Summary
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive brand awareness. The ideal candidate will have a strong background in performance marketing, social media marketing, and content marketing. This role requires a strategic thinker who can analyze market trends and develop effective marketing strategies that align with our business goals.
Duties
- Develop and implement comprehensive marketing strategies to enhance brand visibility and drive customer engagement.
- Manage performance marketing campaigns across various platforms, including Google Ads and social media channels.
- Oversee content marketing efforts, ensuring that all materials align with brand messaging and resonate with target audiences.
- Collaborate with product management teams to launch new products and optimize existing offerings based on market feedback.
- Analyze marketing data and metrics to assess campaign effectiveness, making data-driven decisions for continuous improvement.
- Create and manage advertising budgets, ensuring efficient allocation of resources for maximum ROI.
- Stay updated on industry trends, emerging technologies, and best practices in SEO to enhance online presence.
Skills
- Proven experience in performance marketing, with a strong understanding of Google Ads and social media platforms.
- Expertise in content marketing strategies that engage audiences and drive conversions.
- Strong analytical skills to interpret data and derive actionable insights for campaign optimization.
- Familiarity with budgeting processes and financial management related to marketing initiatives.
- Knowledge of SEO best practices to improve organic search rankings and website traffic.
- Excellent communication skills, both written and verbal, to effectively convey ideas and collaborate with cross-functional teams.
- Ability to think creatively while also being detail-oriented in executing marketing plans.
Join our team as a Marketing Manager where you can make a significant impact on our brand's growth while working in an innovative environment!
Job Type: Full-time
Pay: From $22.82 per hour
Expected hours: 40 per week
Schedule:
- 8 hour shift
Ability to Commute:
- Sturgis, MI 49091 (Preferred)
Ability to Relocate:
- Sturgis, MI 49091: Relocate before starting work (Preferred)
Work Location: Hybrid remote in Sturgis, MI 49091
Salary : $23
