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Marketing Manager

Cottage Care Co
Sturgis, MI Full Time
POSTED ON 3/27/2025
AVAILABLE BEFORE 5/27/2025

Job Summary
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive brand awareness. The ideal candidate will have a strong background in performance marketing, social media marketing, and content marketing. This role requires a strategic thinker who can analyze market trends and develop effective marketing strategies that align with our business goals.

Duties

  • Develop and implement comprehensive marketing strategies to enhance brand visibility and drive customer engagement.
  • Manage performance marketing campaigns across various platforms, including Google Ads and social media channels.
  • Oversee content marketing efforts, ensuring that all materials align with brand messaging and resonate with target audiences.
  • Collaborate with product management teams to launch new products and optimize existing offerings based on market feedback.
  • Analyze marketing data and metrics to assess campaign effectiveness, making data-driven decisions for continuous improvement.
  • Create and manage advertising budgets, ensuring efficient allocation of resources for maximum ROI.
  • Stay updated on industry trends, emerging technologies, and best practices in SEO to enhance online presence.

Skills

  • Proven experience in performance marketing, with a strong understanding of Google Ads and social media platforms.
  • Expertise in content marketing strategies that engage audiences and drive conversions.
  • Strong analytical skills to interpret data and derive actionable insights for campaign optimization.
  • Familiarity with budgeting processes and financial management related to marketing initiatives.
  • Knowledge of SEO best practices to improve organic search rankings and website traffic.
  • Excellent communication skills, both written and verbal, to effectively convey ideas and collaborate with cross-functional teams.
  • Ability to think creatively while also being detail-oriented in executing marketing plans.

Join our team as a Marketing Manager where you can make a significant impact on our brand's growth while working in an innovative environment!

Job Type: Full-time

Pay: From $22.82 per hour

Expected hours: 40 per week

Schedule:

  • 8 hour shift

Ability to Commute:

  • Sturgis, MI 49091 (Preferred)

Ability to Relocate:

  • Sturgis, MI 49091: Relocate before starting work (Preferred)

Work Location: Hybrid remote in Sturgis, MI 49091

Salary : $23

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