HubSpot Expert - Digital Marketing Specialist

We’re Hiring: HubSpot Expert - Digital Marketing Specialist

Full-Time | On-Site – La Jolla, San Diego, CA

Are you a digital marketing pro with HubSpot certifications looking to make an impact at a cutting-edge, venture-backed startup? Join Count On Sheep as our very first marketing hire and help shape our strategy at the intersection of crypto, finance, and technology.

Who We Are

Count On Sheep is a leading crypto tax and digital asset accounting firm. Our team of former Big Four professionals leverages deep expertise and innovative digital marketing strategies to help individuals and businesses navigate crypto tax challenges. With co-founders who come from top digital marketing backgrounds—including one who successfully scaled and sold a digital marketing company—we combine financial rigor with creative outreach.

🚀 Your Role & Impact

In this role, you will:

• Design & Execute HubSpot Campaigns: Create email workflows, SEO-driven blog content, and marketing automation tailored to crypto-savvy audiences.

• Content Collaboration: Partner with our CPA teams to transform complex crypto tax concepts into clear, compliance-focused messaging.

• CRM Segmentation: Manage and optimize our HubSpot CRM to effectively target diverse audiences, from individual traders to institutional clients.

• Data-Driven Optimization: Use HubSpot and Google Analytics to assess campaign performance and refine strategies.

• Stay HubSpot Savvy: Keep up-to-date with platform enhancements and industry best practices.

• SEO/SEM Support: Enhance our online presence by targeting key phrases like “crypto tax software” and “NFT tax compliance.”

• Strategy Development & A/B Testing: Build and iterate a comprehensive digital marketing strategy through rigorous testing and conversion optimization.

• Thought Leadership: Lead content initiatives that position us as a trusted voice in the crypto tax industry.

✅ Who We’re Looking For

• HubSpot Certified: You’re well-versed in Marketing Hub, Sales Hub, and CRM best practices.

• Digital Marketing Background: Proven experience in digital marketing—preferably in fintech, crypto, or SaaS.

• Inbound & CRM Expertise: Demonstrated success in lead generation, inbound marketing, and CRM management.

• Startup Mindset: A self-starter who thrives in a fast-paced, dynamic environment and takes ownership of marketing initiatives.

🔹 What We Offer

• High-Impact Role: Be the first marketing hire and directly influence the growth of a disruptive, venture-backed startup.

• Build Your Team: Opportunity to expand and lead the marketing function as we scale.

• Innovative Culture: Work with a dynamic team that values creativity, transparency, and measurable results.

• Great Benefits: Enjoy a full benefits package, paid time off, and a professional on-site office in beautiful La Jolla, CA.

Ready to Make an Impact?

If you’re ready to leverage your digital marketing expertise to drive our company’s growth, we’d love to hear from you. Apply now and join us in redefining crypto tax solutions!