What are the responsibilities and job description for the Marketing and Sales Leader position at Country Meadows Retirement Communities?
About Our Team
">- We are a family-owned, private company based in Hershey, Pa., serving over 2500 co-workers who are dedicated to making lives better for our residents.
Job Summary:
">- The Director of Sales and Marketing will lead our resident recruitment efforts, developing and implementing strategies to attract new residents and promote Country Meadows' brand.
Key Responsibilities:
">- Cultivate resident and family relationships to generate leads, conduct facility tours, visits virtually and in person, qualify financially and physically eligible candidates, and assess candidate level of care needs and work towards commitment by every qualified candidate.
- Follow-up with prospective residents and family members to encourage a commitment to Country Meadows.
- Works cooperatively with peers on marketing team to present to the public a professional and seamless marketing image.
- Foster a positive image of Country Meadows in our community.
- Form alliances with key community referral sources and organizations who have influential relationships with the geriatric population.
- Develop and cultivate relationships with religious, healthcare, skilled-care, business to business and other professional businesses, service clubs, support groups, funeral homes, retired professional associations and financial entities.
Requirements:
">- Prior experience in Marketing to Seniors, Sales, Senior Housing, Long-term Care Insurance, Hospitality or an appropriate healthcare/personal care background preferred.
- College degree in Marketing or Human Services field preferred. Certification / licensure in assisted living/personal care a plus.
- Proven track record of large financial commitment/transactions relating to marketing and sales.
- Customer relationship management (software) experience.
- Outgoing personality, superior communication skills and strong customer service orientation.
- Must be dependable, punctual, self-motivated, take initiative, multitask, and able to work without constant supervision.
- Resilient with a marketing/customer service related focus.
- Knowledge of the physiology and psychology of the older person, as well as those exhibiting signs of dementia.
- Demonstrated telephone, email and prospecting marketing skills.
- Adaptable, flexible and focused to meet the needs of prospective residents and their families.
- Respects older persons and enjoys interacting with seniors.
