What are the responsibilities and job description for the Marketing Specialist position at Course?
Location : Hybrid, 3 days per week, 1285 Ave of the Americas, NY
Your role
Do you have a passion for developing and executing marketing campaigns? Are you known for your project management skills and ability to manage multiple projects? We're looking for someone like that to :
support marketing initiatives and campaigns for Global Markets institutional audiences and Investment Banking
oversee the development and maintenance of marketing collateral including design, approvals, and distribution
develop content for LinkedIn, generating new ideas to improve performance and impact
regularly monitor, review and report campaign performance to influence forward planning
work cohesively within a global marketing organization comprised of strategy, conferences and events teams
work collaboratively with internal partners across internal / corporate communications, brand, press and media, web platforms, external agency partners, and third party events
Your team
You’ll be working in the Marketing Execution team within the Investment Bank in New York. Our Investment Bank provides expert advice, innovative solutions, outstanding execution and comprehensive access to the world's capital markets. Our team is responsible for development and execution of marketing campaigns and initiatives to help drive revenue and supporting product and sector objectives. We’re a global team, distributed across the Americas, APAC, and EMEA.
Your experience and skills
You have :
3-5 years of experience in financial services marketing, preferably for institutional, B2B or B2B2C clients
previous experience at a global bank, asset manager, or marketing agency focused on financial services
strong project management experience with the ability to juggle multiple projects with tight deadlines
the ability to keep up to speed on industry trends to suggest new ideas
an eye for design and branding
strong digital marketing capabilities with the ability to measure, interpret and summarise marketing analytics
a hunger to learn with the initiative to find answers and fill in the gaps
You are :
a collaborative team player with a "can do" proactive approach
curious to learn about the Investment Bank and our products with a passion for sustainability
able to build strong, trusted relationships with clear and concise communication
organized with a keen eye for accuracy and attention to detail
a self-starter with sound judgment regarding effective marketing and communication strategies (but you know when to seek guidance)
