What are the responsibilities and job description for the Copywriter at Modifly (A CourtAvenue Company) position at CourtAvenue?
CourtAvenue is a company of industry experts accelerating digital transformation for the world’s most ambitious companies.
At CourtAvenue, you will be a part of a culture powered by entrepreneurs, technologists, data scientists and the habitually restless dedicated and energized to design products and services that transform businesses while optimizing them for growth. You will have the opportunity to learn and grow within a culture that values innovation while focusing on redesigning the experience between consumer and service (or product) by leveraging a fluid, seamless, and thoroughly transparent engagement.
At Modifly, the Copywriting team helps define the public voice of iconic brands. They are fearless innovators full of ideas about how to breakthrough in the chaotic world of always-on media.
A Modifly Copywriter is fluent in concepting and collaborating, masters of the art of writing in multiple styles for a variety of channels. They are comfortable and confident in presenting copy and concepts to clients with ideas that are always fresh, strategic, and on-brand.
\n- Develop persuasive and engaging copy for paid advertising campaigns across multiple paid media channels, including: Meta (Facebook and Instagram), Pinterest, Reddit and Google Search.
- Write compelling copy alongside a designer for on-ad creative headlines and copy needs across paid advertising campaigns and organic social media campaigns.
- Create and communicate concepts by applying brand awareness and develop the written tone and feel of advertising to be executed in various media avenues
- Collaborate with the team to understand campaign objectives, target audience, and key messaging needs.
- Become the expert in our brands and regulations specific to copy, especially when legal reviews are involved
- Conduct research to ensure copy is relevant, accurate, and aligns with brand voice and guidelines
- Stay updated on industry trends and best practices in digital advertising and copywriting
- Develop and Articulate a brand’s messaging through creative and compelling copy
- Support Modifly’s creative team in the creation of meaningful client work
- Contribute concepts and ideas to new business pitches and projects
- 2-5 years of copywriting experience, specifically in paid advertising for paid social, display and search platforms
- Proven track record of creating effective ad copy that drives engagement and conversions
- Strong understanding of advertising principles, including AIDA (Attention, Interest, Desire, Action) and customer psychology
- Excellent writing, editing, and proofreading skills with a keen eye for detail
- Ability to adapt writing style to different brands and audiences
- Demonstrated concepting and quick writing ability in a fast-paced environment with successfully launched client projects
- Familiarity with digital marketing metrics and the ability to use data to inform copy decisions
- Must have an active portfolio of previous work
- Ability to jump into a fast moving environment and take quick ownership
- Strong communication and collaboration skills
- Hybrid work schedule requiring 2 days a week onsite
- Medical, Dental, Vision (healthcare kicks in day 1 of employment)
- 401K with a company match
- 17 Paid Holidays
- Flexible PTO
ABOUT MODIFLY
Who and Where We Are: We are a diverse team of creatives, strategists, media buyers and other miscellaneous collaborators spread out all over the United States with a shared goal.
What We Do: We harness the powers of modern media to build connections between brands and consumers for the purpose of driving revenue and growth.
How Long We’ve Been Doing It: We’ve been at this since 2017 and continuously evolve our approach to meet developing trends, while inspiring some of our own, along the way.
How We Do It: We start by listening, learning and collecting information. Next, we build out a customized plan with design meaningful content and artfully manage its distribution. The result? Data-driven, creative campaigns broadcast over modern media channels that create deep consumer relationships while delivering measurable insights into the impact on your brand’s performance.
Why We Do It: Our motivation is rooted in innovation. We are change agents with a passion to help brands leverage emerging technology to unlock modern solutions.
