What are the responsibilities and job description for the Senior Paid Media Manager, Amazon DSP at Modifly (A CourtAvenue Company) Job at position at CourtAvenue?
Content Summary : Senior Paid Media Manager, Amazon DSP at Modifly (A CourtAvenue Company) at Cincinnati, for CourtAvenueModifly is seeking a full-time Senior Paid Media Manager with a passion for performance marketing and digital marketing strategy. In this role, you'll lead the development and execution of integrated media strategies across select clients, working to optimize paid search, programmatic channels, and retail media platforms while building and maintaining strong client relationships. You'll also collaborate closely with the in-house creative team to shape client ads and provide leadership to junior paid media team members.
The ideal candidate is creatively-minded and performance-driven, thrives in independent decision-making, and excels at collaboration. This role demands flexibility, the ability to pivot quickly based on client needs, and strong communication skills to ensure alignment between internal teams and clients.
You'll have a background in Google Search, Google Shopping, Facebook, LinkedIn advertising, and e-commerce / DTC marketing. A solid understanding of media buying, creative strategy, data analysis, and performance trends is essential. Experience with Amazon DSP, Snapchat, Pinterest, YouTube, TikTok, and other retail media platforms is a plus.
Responsibilities
- Lead the development of media strategies across Paid Search, Programmatic, Paid Social, and retail media channels, including Amazon DSP, media mix planning, audience segmentation, creative strategy, and budget allocation.
- Drive client planning discussions to define KPIs, business objectives, and strategic roadmaps, providing ongoing performance insights.
- Gain a deep understanding of each client's business and competitive landscape.
- Manage and execute paid advertising campaigns across channels, including Google Ads, Facebook, Instagram, LinkedIn, and Amazon DSP, focusing on creation, optimization, testing, and pacing to maximize ROI.
- Analyze performance data and make data-driven recommendations to improve campaign performance and client results.
- Develop and optimize client benchmarks and forecasts to meet KPIs as quickly as possible across owned channels.
- Improve upon paid search and social media processes, introducing new strategies and techniques for innovation.
- Manage client budgets and make recommendations on adjustments based on performance, ensuring strong returns on ad spend across multiple channels.
- Collaborate with the creative team to develop ad content that resonates with target audiences and achieves performance goals.
- Mentor and lead junior media team members, providing training, coaching, and delegating tasks for their development.
- Lead higher-level client communications and strategy development, including account launch plans, long-term management, and scaling strategies for growth.
- Stay informed on industry trends and platform changes, continuously learning and adopting new strategies to keep Modifly at the forefront of digital marketing innovation.
- Generate business development opportunities by identifying service expansion possibilities and conducting strategic audits for clients.
- Navigate attribution platforms, including GA-4 and Triplewhale, to accurately assess campaign performance.
- Contribute to ongoing learning opportunities, participating in workshops to further develop data analysis techniques, ad platform knowledge, and emerging marketing trends.
Requirements
Additional Information :
85,000 - $100,000 a year
Based on experience
ABOUT MODIFLY
Who and Where We Are : We are a diverse team of strategist, media buyer, creative, operations, account and data collaborators spread out all over the United States with a shared goal.
What We Do : We harness the powers of modern media to build connections between brands and consumers for the purpose of driving revenue and growth.
How Long We've Been Doing It : We've been at this since 2017 and continuously evolve our approach to meet developing trends, while inspiring some of our own, along the way.
How We Do It : We start by listening, learning and collecting information. Next, we build out a customized plan with design meaningful content and artfully manage its distribution. The result? Data-driven, creative campaigns broadcast over modern media channels that create deep consumer relationships while delivering measurable insights into the impact on your brand's performance.
Why We Do It : Our motivation is rooted in innovation. We are change agents with a passion to help brands leverage emerging technology to unlock modern solutions.
Salary : $85,000 - $100,000
