Marketing Manager

Job description

Courtesy Corporation owns and operates sixty-four McDonald’s restaurants in Western Wisconsin, Southeast Minnesota, Decorah, Clear Lake and Mason City, Iowa. With corporate headquarters in Onalaska, Wisconsin and an additional office and training facility in Eau Claire, Courtesy Corporation is one of the fastest growing, single owner, licensee operations in the Midwest. 

Marketing Manager – Job Summary

Come and work for a leading-edge national brand in the service industry! This position is a salaried/exempt position based on a 45-hour work week. Travel is required and working hours may vary. This is a key restaurant support position and requires the ability to work with a variety of Supervisors and Restaurant Managers. This position requires experience in (but not limited to) the following areas: digital and print advertising, organizing promotional and marketing events, managing social media platforms, point of purchase materials, in-store marketing efforts, and developing community contacts. 

Marketing Manager Essential Functions and Job Requirements

Requirements:

• Degree in Marketing, Communications, Digital Marketing, Business, Graphic Design and/or relevant work experience.
• Excellent written and verbal communication skills.
• Attention to detail and accuracy. 
• Exceptional organizational skills.
• Self-motivated individual who goes the extra mile to accomplish goals.
• Strong people skills and customer service skills.
• The ability to work well in a team environment, share ideas and problem-solve.
• Graphic Design experience is a plus.

Computer Skills:

• Strong knowledge of Word, Excel, PowerPoint, Meta Business Suite, Facebook and Instagram.
• Adobe Suite (Illustrator, Photoshop and InDesign) and Google Analytics experience is preferred, but not required.

Responsibilities include, but are not limited to:

• Weekly in-restaurant involvement to support operations
• 50% restaurant operations 
• 50% brand and marketing support 
• Assisting restaurants in effectively merchandising their restaurants for current and upcoming promotions including working with national advertising of the McDonald’s Brand.
• Increase brand awareness and visibility through use of current social media platforms. 
• Develop social media marketing plans around increasing followers and engagement by setting goals and targets 
• Plan, create and post text, images and video content and ad campaigns to Courtesy Corporation social media accounts
• Evaluate and analyze digital marketing plan – identify weaknesses and make recommendations for improving overall social presence
• Understanding and communication of important information to our staff about local, regional and national promotions, local store marketing events, advertising, product inventory, and control and efficiently execute with store managers. 
• Monitoring, gauging, and evaluating product sales and promotions.
• Creating and implementing Local Store Marketing Plans to increase sales and drive-thru transactions.
• Establish strong relationships as the McDonald’s key contact person within the communities we serve.
• Positive use of public relations through contact with community organizations, civic groups, school districts and community leaders.
• Respond to requests from the public for donations, sponsorships, and fundraising.
• Assist with the yearly planning of the Marketing Calendar as it relates to different Co-ops within Courtesy Corporation’s market.  
• Coordinate and implement media advertising plans throughout the year including, but not limited to: radio, television, print, digital, and outdoor media.
• Play an active role in Ronald McDonald’s House Charities by assisting with fundraisers, public relations events, promotions, and advertising the charity.
• Plan and assist with employee recognition and gratitude efforts.