What are the responsibilities and job description for the Digital Marketing Manager position at Cousins Subs?
Digital Marketing Manager
Come see why we’ve been recognized by the Milwaukee Journal Sentinel as a Top Workplace for 2021 and 2022 and by Milwaukee Business Journal as one of Milwaukee’s “Coolest Offices.”
Why Cousins?
We’re a true family here. We’re action-oriented people who move fast to help our employees and customers. There’s always a little chaos. We will help you ramp up and empower you to bring your best because that’s what we live out every day. We believe in being better, helping more, and laughing out loud. Work is where we all spend the majority of our time, so might as well spend it with people we enjoy.
The Digital Marketing Manager oversees the brand’s digital strategy, digital/social media marketing initiatives and serves as product owner on multiple digital and technology-driven projects. The right candidate has 3-5 years agency or brand experience, digitally-focused and desires to continually grow his/her core skill set in the fast-paced restaurant industry. With past consumer brand or agency experience, the Digital Marketing Manager must be able to spot trends and execute upon Marketing’s vision to provide a better online and in-store guest experience—matching these with brand initiatives to show return on investment. This position is based in the corporate office and reports to the VP of Marketing.
What will you be responsible for?
- Oversee the brand’s digital strategy and assist Digital Marketing Specialist with day-to-day execution in:
- Digital Advertising – planning, placement, execution, tracking, reporting
- Social Media Advertising – planning, placement, execution, tracking, reporting for National/Local Store Marketing Social Media campaigns
- Social Media Promotions - new products, co-brands/partnerships, social engagement & social applications
- Social Media Content Strategy & Planning
- Social Media Monitoring
- Email Marketing
- Loyalty Program – managing strategy, campaign creation and reporting
- Vendor Management
- Budgeting
- Project Management
- Website CMS Management
- Brand Activations
- SMS Program
- Act as marketing’s product owner in technology-focused initiatives including:
- Cousins Club loyalty program
- SMS Program
- Online ordering
- Mobile application
- Social media
- Listings management
- Consumer and Franchise Websites
- Gift card and E-gift
- Vendor management
- SEM
- Guest experience CRM
- Utilize analytics to manage, track and evaluate customer experience across online channels to optimize for conversion (sales), guest experience and guest engagement through advanced analytics, conversion funnels and attribution.
- Lead brand-level reporting for digital marketing campaigns and initiatives—providing recommendations for improvement to Cousins Subs’ leadership team
- Manage national and regional digital marketing budgets
- Report ROAS when available through existing marketing channels
- Evaluate emerging technologies, develop business cases and provide perspective for potential adoption
- Manage day-to-day efforts between partnerships, promotions and digital vendors to plan and execute digital marketing projects and programs
- Manage and develop Digital Marketing Specialist
- Perform other miscellaneous duties as assigned by management
- Key Roles include:
- Digital and Social Strategic Planning
- Digital and Social Budget Management
- Project Lead
- Vendor Management
- Website Lead
- Bachelor’s degree in Marketing, Communications or Business Administration
- 3-5 years of experience in digital marketing, social media marketing and project management
- Prior experience in hands-on digital design and programming
- Certifications in front-end development for HTML/CSS and other language(s) are required
- Google Ad Words Certification required
- Google Analytics Certification required
- Scrum experience a plus
- Experience with consumer technology, past restaurant or service organization work and project management certification is highly desirable
- Proven ability to plan and manage large projects—often three or more simultaneously—working cross-departmentally while staying on budget, scope and schedule
- Demonstrated track record of managing projects where expectations and deliverables may be unclear, highly technical and/or change with new findings
- Experience in project management and project management software/systems including: Jira, Basecamp, Microsoft Planner, Slack or other similar systems.
- In-depth knowledge of Agile processes/principles while bridging the gap between non-agile environments and teams
- Experience in working with API integrations and/or multiple integrations working together and separately
- Experience in quality assurance (QA) testing for web and mobile developments
- Deep understanding of the role that social and digital media plays in the communication mix and how to apply these principles to national programs and promotions
- Creative thinking and analytical problem-solving skills
- Strong writing, interpersonal and communication skills, with a track record of great leadership and coaching abilities
- Work individually, as a team and cross-departmentally with operations and IT
- Sound business acumen; ability to think and negotiate strategically
- Fun and collaborative, looking to help lead and develop a great team of passionate digital marketers
- Commitment to our four Core Values: Grounded, Passionate, Purposeful and Optimistic
- Market competitive salary
- Best in class benefit package, including HSA with company match
- Paid Time Off and Volunteer Time Off
- 401K with company match
- Paid holidays and paid parental leave
- Hybrid work environment
- Phone allowance
- Free lunch, plus a 50% off duty discount
- Fun company culture and team
What are we looking for?
What can we offer you?
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential duties of the job.
While performing the duties of this job, the employee is frequently required to use hands and fingers to operate a computer keyboard, mouse, power tools and to handle other computer components. Also the individual is required to sit, use hands to finger, handle, or touch objects or controls, speak and hear. The employee is required to walk, stand, reach above shoulders, stoop, kneel, crouch, or crawl.
The employee must occasionally lift and or move up to 25 pounds while moving files or relevant materials and equipment. Specific vision requirements of this job include close vision, distance vision, and the ability to adjust focus.
Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
The noise level in the work environment is usually moderate. The temperature of the environment is moderate with occasional cool or warm temperatures throughout the corporate office building.
The employee may be subjected to various smells and odors from cleaning products and food. The employee may need to work in close proximity to other individuals depending on the project or assignment. The employee is occasionally exposed to outdoor weather conditions while traveling on company business.
The above statements reflect the general details necessary to describe the major and secondary functions of the position. This is not intended to be a detailed description of all the work, qualifications and demands that may be required.
Believe in Better with us. Come join a dynamic team and authentic brand with a bright future.
EOE/M/F/Vet/Disabled
