Digital Marketing & Communications Specialist

Scope of Work:

The duties listed below are intended only as illustrations of the various types of work that may be performed.  The omission of specific statements of duties does not exclude them from the position.

• Build and execute traditional and digital marketing and communication strategies through research, benchmarking, messaging, marketing data analysis, and audience identification. 
• Gather the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyze materials to determine and execute the most effective communications technique within budget parameters. 
• Plan, develop, and execute digital programs and communication campaigns including online advertising, website strategy and design, social media, mobile, and other deliverables. Evaluate success of campaigns when completed. 
• Generate, edit, publish, and share content daily or as needed (original text, images, video, and HTML) and manage/ oversee the messaging of various program sites. 
• Present design ideas and recommendations to Special Projects Director. 
• Build meaningful connections and messaging, drive social media traffic, and encourage community members to engage.
• Assist with, create, and maintain company webpage and social media pages and profiles.
• Moderate user-generated content and messages appropriately, based on company policies.
• Create and implement social media marketing plan and editorial calendar.  Report on performance to inform progress toward monthly and annual goals and optimization. 
• Track and analyze data analytics, market competition, SEO, and trends to gain insight on traffic, demographics and effectiveness; report and utilize information to generate positive outcomes.
• Collaborate with other departments to manage company reputation, coordinate promotions, assist with graphics, and increase reach.
• Develop, manage, and design layouts of communications such as presentations, videos, newsletters, event support materials, research papers, graphics, and brochures.
• Assist with crisis management, negative news, reviews, or communications.
• Monitor trending hashtags and topics while finding unique ways to integrate them into the brand.
• Develop and track monthly data and Return on Investment (ROI) to continuously improve marketing efforts.
• Perform other related duties necessary to accomplish marketing objectives and/or assignments.

Standards of Performance: 

• Makes decisions and uses initiative consistent with all established organizational policies and procedures.
• Maintains the highest standards in ethical conduct, confidentiality, and quality.
• Models ideals of integrity, loyalty, and teamwork.
• Applies resources efficiently and responsibly.
• Sustain a positive, caring, supportive, and recovery-oriented environment.

Education and Experience:

• Bachelor's degree in marketing, communications, graphic design, or related field with a minimum of 2 years of experience in a similar role (required).
• Strong familiarity with the business applications radio, television, print and social media platforms (Facebook, Twitter, YouTube, LinkedIn, Google Business Pages, Instagram, Pinterest, etc.).  Proven experience delivering effective and innovative digital campaigns.  Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.  Knowledge of project management and web design best practices.  Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns.  Solid understanding of web metrics and SEOs, digital analytics, with the ability to generate, analyze, problem solve, and interpret data.  Excellent written and verbal communication skills. Excellent organizational skills and attention to detail. Excellent time management skills with a proven ability to meet deadlines. 
• Must be able to pass background and drug screen prior to start date.

Compensation: $19.23 USD per hour.

Benefits: - 403(b) with company match - Medical, Dental and Vision (Eligibility 1st of month after 60 days) - Employer Paid Short Term Disability - Paid time off - Life insurance - Up to 10 paid holidays - Assistance with certification and licensure (tuition reimbursement).

Cove Behavioral Health is a nonprofit organization with over 48 years of providing behavioral health treatment services to the greater Tampa Bay area. COVE will offer you opportunities that you wouldn't have with other organizations, once you become one of our team mates. Cove Behavioral Health is a HRSA approved site and you may be eligible to apply for Public Service Loan Forgiveness. We also offer free Clinical Supervision, Tuition Reimbursement, CEU's, and many other ways to show appreciation to our teammates! COVE is a full-service provider of SA services. We are Nationally Accredited and have won numerous national and state awards for premier services. We serve all ages and take all insurances. We have board certified MD's that will provide a consultation of what an individual plan might look like when people don't know what to do, much like other Doctor consultations. We have a private adult detox and are known for our specialties in pregnant women and women's services, Opiate Addiction treatment, residential treatment and community prevention as Centers of Excellence.

At Cove Behavioral health we value diversity and inclusion. Cove Behavioral Health provides equal employment and advancement opportunities to all individuals, in accordance with Title VII of the 1964 Civil Rights Act. Employment decisions at Cove will be based on merit, qualifications, and abilities. Cove does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, disability, or any characteristic protected by law. Cove will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship. Cove is an Equal Opportunity Employer and a Drug & Tobacco Free Facility.